Virtual Reality is the next platform, and as a marketer you should be aware this is a bit like the leap we took with mobile but far more advanced than you may imagine.
And Augmented Reality is going to take off once 'Meta', 'Magic Leap' and 'Hololens' deliver but until then we simply don't know what will happen. So let's focus on VR for now...
As you can see from Google Trends, it is really taking off (again!) but this time is it ‘for real’.
If you think you’ve tried VR by putting on Google Cardboard for 5 mins, you have not seen what is on the horizon. I love the concept of Cardboard, and other similar units, but it is the Oculus experience that shows you the ‘leap’.
And that too is getting a lot of attention in Google Searches:
So, why is it so different?
Well, when you enter Oculus, it feels like a newer, fresher interface than anything we’ve seen before:
You move your head to the left and you can select and view a huge amount of content in the store. You move your head to the right and you can ‘tap’ to enter your library.
It is a waste of time me trying to describe it. You are just going to have to dive in yourself using a Gear VR or an Oculus Developers Kit (until your new best friend down the road gets the full release version from April).
Take a look at any new platform that has a social element. There are people who will lead the way. And when you have integration within apps of Twitch, Vimeo, and YouTube, you can see social becoming something new, as such here are some consideration:
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