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Martin Shervington

Martin Shervington
Martin Shervington is founder of PlusYourBusiness.com - a Digital Marketing Agency and Hubspot Partner based in Cardiff, Wales. They specialise in Hubspot CRM and Sales and Marketing Automation solutions.

Recent Posts

Why Go HubSpot

Why Go HubSpot?

By Martin Shervington
Welcome to...Why Go HubSpot!
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PYB Version (2)

The Pigeon Problem

By Martin Shervington
  I used this example on LinkedIn to illustrate an issue we all face, and one that will lead us deeper into the conversation about digital cybernetic processes in business.
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Workflow 2

Trigger workflow in HubSpot when Stripe payment is received

By Martin Shervington
Overview This workflow is a great way to start a process of communication (text/emails) once payment is confirmed as ‘received’ in Stripe. And the communication could be to a customer themselves, and/or to your internal team.
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HOW TO BUILD FASTER MOMENTUM  IN YOUR BUSINESS

How to build faster momentum in your business

By Martin Shervington
  Summary Everybody wants to ‘grow their business’ these days, and we all know the feeling when things are picking up momentum - the phone starts ringing, people email saying they’re almost ready to buy etc.
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Marketing Goals

How to drive marketing targets with effective goals

By Martin Shervington
Set Goals We all know Goal Setting is an essential part of energising a business - putting it simply it 'gives us a direction'. Once you've conducted your Digital Marketing audit, and worked out your lifetime value of a customer, then you can set yourself some goals e.g. 20% growth in new customers this year. But to achieve these goals, you want to look at the sources of new customers, knowing the cost of those sources, and then allocate resources to the best areas.
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