For anyone working either in the Digital Marketing space, or works with people and companies that do so on their behalf, they’ll find they run into what you could see as ‘fog’ when it comes to steering a business, or business function, in the right direction.
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This is one of our favourite workflows as it shows how cross platform intelligence changes the messages people see i.e. as soon as the goal is completed, they are removed from the list and that synchs to the advertising platform and stops the ads.The process is straightforward to follow in the diagram (from left to right, top to bottom) and here are the details...