We all know Goal Setting is an essential part of energising a business - putting it simply it 'gives us a direction'.Once you've conducted your Digital Marketing audit, and worked out your lifetime value of a customer, then you can set yourself some goals e.g. 20% growth in new customers this year.
But to achieve these goals, you want to look at the sources of new customers, knowing the...
In order to run your business well, you want to have a map of the people in your database, based on their user journey. There may be shifts for individual business needs, but the basic flow will always be the same.
“The antidote to complexity is not simplicity, it’s organisation.”
Marketing needs to work hand in hand with Sales.The problem you may well find is that Marketing says that Sales are not working the leads they send over, and sales say the leads they are getting are ‘not hot’.
When Overture came to the UK in the early 2000s it transformed how I thought about marketing.Then Google Adwords took it up a level.This was almost 15 years ago, and the Adwords platform has continued to develop - bringing negative keywords, remarketing, YouTube etc.
Looking at some of the apps that Google offer, and some of the common themes that run across all the apps.
So, around about two years ago, I set up Plus Your Business, having had Plus Your Life in existence for about 6 months before, and that’s the first time that I had run communities online.
A quick tip for community owners on the difference between you logo/image being displayed on desktop to mobile.