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Martin Shervington

Martin Shervington
Martin Shervington is founder of PlusYourBusiness.com - a Digital Marketing Agency and Hubspot Partner based in Cardiff, Wales. They specialise in Hubspot CRM and Sales and Marketing Automation solutions.

Recent Posts


How using Hubspot with 'Google Ads add on' can transform attribution

By Martin Shervington | Case Studies, Content Marketing, Featured Posts, google adwords, Google Adwords, hubspot ad on
Background When Overture came to the UK in the early 2000s it transformed how I thought about marketing. Then Google Adwords took it up a level. This was almost 15 years ago, and the Adwords platform has continued to develop - bringing negative keywords, remarketing, YouTube etc.
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What is 'The Physical Web'? And are Google Beacons going to be the next big thing?

By Martin Shervington | Featured Posts, beacons, the physical web
Introduction You know when people say something is going to be ‘the next big thing’ you should run a mile, right?
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How to choose a good domain name! (AR/VR business case study)

By Martin Shervington | domain names, Featured Posts, business domain, naming a business, virtual reality
Introduction For so many businesses, getting a good domain name is what will determine the name of their entire business.
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How Brands can use live streaming and virtual reality to break the new 4th wall

By Martin Shervington | content marketing, Content Marketing, live streaming, virtual reality
Virtual Reality is the next platform. Live Streaming is happening now. When you combine the two you will find unimaginable magic will happen. The film makers and storytellers of the future will learn all the tricks of the trade quickly, and invent new ones. The 4th wall is a traditional 'trick', and even though it is more for narratives like in a movie, it is a great analogy for us to consider how new tech creates new opportunities to tell better stories.
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Virtual Reality and the Future of Privacy

By Martin Shervington | privacy, virtual reality
Have you tried virtual reality yet? Well, if you haven't then you cannot imagine 'how real' it may be.
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How to remarket to your YouTube audience

By Martin Shervington | google adwords, Google Adwords, Youtube, youtube remarketing
If you want to dive in deeper to Adwords, then check out my Google Adwords Course from LinkedIn's Lynda.com here.
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