How to drive marketing targets with effective goals

Set Goals

We all know Goal Setting is an essential part of energising a business - putting it simply it 'gives us a direction'.Once you've conducted your Digital Marketing audit, and worked out your lifetime value of a customer, then you can set yourself some goals e.g. 20% growth in new customers this year.

But to achieve these goals, you want to look at the sources of new customers, knowing the...

Sales Management

Marketing needs to work hand in hand with Sales.The problem you may well find is that Marketing says that Sales are not working the leads they send over, and sales say the leads they are getting are ‘not hot’.