With thanks to BrightLocal.com we have an up-to-date view of the reviewscape, and with myself Nick Rink and Priya Chandra running through their latest report in the video with a few extracts I think you would like to know below too:

A few key points:

Below is a glance at how you can interrupt some of the findings.
Awesome if you are looking at building your review presence, and getting more customers through your door.

  • Almost 80% of people will read between 2-10 reviews before feeling they can trust a business.
  • When judging a Local business on their reviews, 60% of people will pay most attention to overall star rating; and 44% will focus on quantity of reviews.
  • Around 85% of people said reviews need to be within the past 6 months to be relevant.
  • Almost 85% of people said '3 stars' was the minimum for they would need for choosing a business.
  • 94% of businesses said they would choose a business with 4/5 stars, but only 57% would choose them if they have 3/4 stars.
  • 68% of people say that positive reviews make them trust a business more. Only 11% say they don't take notice of reviews.
  • After reading positive reviews, 71% of people say they either visit the website or call the business.
  • 29% said they would recommend a business that was 'professional and reliable'; 22% said they would when they were 'warm and welcoming'.
    (the latter is up from 7% 2 years ago!)

All in all, reviews matter. Are you paying attention to them? Get in touch here if you would like to discuss how we can help.