How to Analyse Competitors and Set Up a Digital Strategy in 40 Minutes

Digital marketers today have a tough task of promoting a business or a brand. In almost every niche and industry, the competition is strong. Everyone's fighting for their piece of the cake, and there's no room for hesitation or letting your guard down. One of the most important things is crafting a successful digital strategy. The best way to do this is to analyze your competitors and go from...

How to utilise your customer data to make predictive models

Introduction

If you’re looking for the perfect tool to help you understand how your customers are going to behave before they start doing it, then you’re in need of predictive analytics. It may seem too good to be true, can you really stay one step ahead of your customers allowing you to take important actions at the right point in time? The reality is that you can, and you probably already...