The 2 parts of A Digital Cybernetic Cycle: Organise/Optimise

As a 16 year old, in the summer of 1989, I worked in a crisp factory (that’s ‘potato chips’ if you’re from the USA) located in Newport, South Wales. During that time, and the summer afterwards, I learned many things - including how many times you hear a popular song on the radio throughout the day (‘Pure’, by the Lightning Seeds still makes me feel good). I also learned how a factory line is put...

How to A/B Test Emails

As your email campaign grows for your business, you may wonder how you can continue to improve your email campaigns. You want to increase your email marketing metrics, but you may need to try something different to improve those metrics. Consider using A/B testing to meet your new expectations and goals since they give you the chance to adapt and change your business for the better.

Marketing and Email Automation: 4 Reasons to Learn and Use

It's every digital marketer's task to contribute to the growth and improvement of a business. To achieve the goals they've set, digital marketers turn to various tools, strategies, and techniques. Marketing and email automation is on the top of the list. The processes behind marketing and email automation can make a huge difference for the digital marketing strategy and the team handling it.

How to Analyse Competitors and Set Up a Digital Strategy in 40 Minutes

Digital marketers today have a tough task of promoting a business or a brand. In almost every niche and industry, the competition is strong. Everyone's fighting for their piece of the cake, and there's no room for hesitation or letting your guard down. One of the most important things is crafting a successful digital strategy. The best way to do this is to analyze your competitors and go from...