Everybody wants to ‘grow their business’ these days, and we all know the feeling when things are picking up momentum - the phone starts ringing, people email saying they’re almost ready to buy etc.
Trial running 2 hour Face to Face sessions in your nearest cities, with bookings being MQLs, and attendees being SQLs.
We all know Goal Setting is an essential part of energising a business - putting it simply it 'gives us a direction'.Once you've conducted your Digital Marketing audit, and worked out your lifetime value of a customer, then you can set yourself some goals e.g. 20% growth in new customers this year.
But to achieve these goals, you want to look at the sources of new customers, knowing...
In order to run your business well, you want to have a map of the people in your database, based on their user journey. There may be shifts for individual business needs, but the basic flow will always be the same.
When Overture came to the UK in the early 2000s it transformed how I thought about marketing.Then Google Adwords took it up a level.This was almost 15 years ago, and the Adwords platform has continued to develop - bringing negative keywords, remarketing, YouTube etc.