Over the past 20 years I’ve consistently used two methods to map out internal business processes. The first is a pen and paper (almost always a Moleskine notebook), and the second is a whiteboard.
As a HubSpot user, you know that the path from digital marketing to successful sales is paved with nurture. It’s no different for event leads, but traditional event planning and lead capture processes don’t lend themselves to the kind of fast, personalized follow-up required to keep the attention of potential buyers. Connecting your event lead capture tool with HubSpot is a great start. To maximize your investment in both technologies—and move event leads through the funnel faster—companies should implement a strategy that starts well before the event and ensures that event reps can capture sales-qualified event leads and automatically trigger customized post-event flows.
For anyone working either in the Digital Marketing space, or works with people and companies that do so on their behalf, they’ll find they run into what you could see as ‘fog’ when it comes to steering a business, or business function, in the right direction.
