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The average conversion rate of a small business website is 13 percent.

Ecommerce brands are always looking for effective ways to boost conversions and sales. And that's no surprise. After all, the success of a business depends on its capability to consistently make a profit. Plus, to ensure longevity, brands need to generate extra funds that they can invest in growth.

Being a website owner, your site will always be your biggest asset.

Video has become a breakout trend in the marketing world for the past decade. According to seventh State of Video Marketing Report of Hubspot:

A good product page is the core of all e-commerce websites. It correctly displays products and reflects their quality, helping the visitors decide if they want to make a purchase. A product page is a crucial part of the buyer’s journey, so it’s essential to ensure it meets the highest standards.

When you own a small business, it can be challenging to target your customers. That's because doing so requires capital, workforce, and resources big companies have. However, it does not mean you cannot do anything about it.

Salespeople have to deal with multiple tasks that often leave them overwhelmed, overworked, and less productive. That's why a software tool that streamlines processes is often a refreshing addition to any sales team.

If you’re a savvy marketer yourself, you must know that HubSpot is a robust marketing tool you can use to achieve your marketing goals. From customer relationship management (CRM) to lead generation solutions, this tool allows businesses to bring all the tools they use to support their marketing campaigns under one umbrella.

Whether you operate like a small startup or an international enterprise, managing your customers’ expectations is pivotal for long-term success. According to published reports, 76% of customers expect brands to understand their needs, with 17% ready to pay more for a better customer experience (CX). Relying on HubSpot as your CRM tool of choice can help you achieve just that.