You don’t have to be a sales ninja to realize that the business is getting harder and more complex year after year. It seems like every niche is flooded with a plethora of brands that can offer customers everything from top-level to low-end products and services. 

As a 16 year old, in the summer of 1989, I worked in a crisp factory (that’s ‘potato chips’ if you’re from the USA) located in Newport, South Wales. During that time, and the summer afterwards, I learned many things - including how many times you hear a popular song on the radio throughout the day (‘Pure’, by the Lightning Seeds still makes me feel good). I also learned how a factory line is put together as I moved from role to role, experiencing everything from the need for a constant flow of potatoes ‘of a certain size’ at one end, to the ‘cooking’ in hot fat at the next stage, to ‘inspection’ of the cooked (and boiling hot) product, next on to flavouring area (where I accidently contaminated one batch with cheese and onion flavour when they were meant to be beef) through to bagging and ‘packing’. It was at the bag packing station that I learned a big lesson.

Marketing automation is the next big craze.

Over the past 3 months I’ve been experimenting how to reduce my time allocation to ‘admin’.

As your email campaign grows for your business, you may wonder how you can continue to improve your email campaigns. You want to increase your email marketing metrics, but you may need to try something different to improve those metrics. Consider using A/B testing to meet your new expectations and goals since they give you the chance to adapt and change your business for the better.

It's every digital marketer's task to contribute to the growth and improvement of a business. To achieve the goals they've set, digital marketers turn to various tools, strategies, and techniques. Marketing and email automation is on the top of the list. The processes behind marketing and email automation can make a huge difference for the digital marketing strategy and the team handling it.