Summary: this article explores the inner workings of inbound marketing as well as three main implications of adopting the technique for your SaaS company, i.e. growing as an authority figure, converting visitors and retaining customers.
Contrary to popular perception, email marketing is fast becoming the most influential digital marketing channel for businesses as they continue to innovate and evolve their email game. Emails cater an exclusive screen presence as opposed to every other platform flooded with multiple businesses fighting for attention on the same screen. I find that sending out plain emails is no longer an...
Hubspot is an exceptional tool. The system is flexible and powerful while also staying very user friendly.
The most important thing for a company is to sell and all efforts of a company revolve around increasing sales to grow their business. Sales are not only possible with the calls or physical visits, especially if you want to keep your sales high and be among the top.
Call center agents need to handle mountains of manual and repetitive tasks every day. Once they pick up the phone, they need to take notes and manually log customer data while providing feedback. Fortunately, you can help them automate most of these tasks.
Keyword research is the foundation of on-page SEO. It is vital for search engine rankings and driving organic traffic to your website.
Sales and marketing are like the two sides of a coin. And yet, aligning the efforts of both these teams is a tough task. Finding, nurturing, and closing leads requires efficiency.
For someone visiting your website, all the pages are web pages but for a marketer, the pages can be divided into Homepage, Product/Service pages, and most important pages of a website i.e. Landing Pages. Homepage is the face of a brand, meant to introduce the brand to your visitor. Landing pages are the business aspect of your brand; people landing here are aware of your brand and are ready to...
Figuring out which content management system (CMS) works best for your brand isn't easy. There are dozens of popular options available. You must consider future growth, how you'll scale up and whether your marketing tools integrate easily.