How to Execute IP Warming and Ensure Optimum Deliverability

When you switch to a dedicated or new IP, you must send out emails in slow and systematic successions. That process is known as IP warming. Through this process, you can establish a positive sending reputation with ISPs (Internet Service Providers). Generally, ISPs rely on the email marketers for the delivery of relevant messages to the subscribers. If they cannot trust you, your emails might...

The Best 10 Tips for Keyword Optimizing Critical Parts of Your Website

The secret to a website properly optimized for search engines lies in the excellent use of relevant and targeted keywords. So how do you know the right keywords to search for? Finding the right keywords rests on your ability to understand your target market and the words they use in searching for your content, product, or service. And of course, with the help of analytic tools that can make...

How to Write a Great Template for your Email Marketing Campaign

Email marketing strategy has evolved over the last few years. Many things have changed to make these campaigns more effective. Businesses and companies have started to use new techniques to attract customers from all over the world. Some use icons and emojis to make the content look catchy, while others pay attention to other aspects. However, one thing that is still very effective is writing...