If your business doesn’t have a content marketing plan in place, then you’re walking on thin ice. Without it, the success of your business hangs in the balance. With one wrong move, all your efforts will go to waste.
For any small company looking to expand its market share, a website should be the main sail of your corporate ship, the most important element in keeping you on track. Your visibility online is the one thing keeping you in the minds of customers, so ranking well in search engine results should be your top priority towards gaining a foothold in the market.
Chatbots are changing the way businesses are interacting with their customers, and it goes way beyond basic customer service.
In theory, remote teams allow companies to bring bright minds together without actually having them in one place. That’s a win for businesses.
Even after the introduction of many different marketing channels, email still remains one of the most popular ones. It presents the basis of connecting with the customers and providing them with relevant information. The importance of email lies in the fact that it is the communication outlet that most people use. In 2019, global email users amounted to 3.9 billion users and this number is set to...
Businesses that sell goods and services are taking to email marketing automation to boost sales. When using marketing automation, you may see an astounding increase in sales productivity of up to 14.5%. But what if you haven’t kept in touch with your existing customers, and they’re just sitting around in your email database? What about new customers that come in? And who has the time to do the...
The very heart of marketing and sales success revolves around some very basic and common principles. You need to be able to talk to people on their own level, using language that they will relate to and understand, and you need to trigger an emotional response that will induce the reaction that you desire in order to close the deal, no matter what that deal may be.
Inbound marketing is very important both for new businesses and for companies that have been on the market for quite some time. Here are five tips for inbound marketing to be used as a way to increase interest to your business website.
Computers are often heralded as being one of the most crucial tools in the world of modern business. They make it far easier to access information, bring all of your tasks to one platform, and provide countless businesses with the means to handle work which would be impossible to carry out without machines like this. Oftentimes, though, it can feel as though your computer is holding you back.