Greg Cooper is a marketing coach and LinkedIn trainer who fell in love with Google + from the second sight. The first time, he says, he didn’t get the platform, but then in his second life on it, he found G+ to be the most wonderful platform to reach out across borders and oceans.

From 1990 to 2011 Greg ran Martrain Ltd, an award winning direct marketing agency which worked in the IT sector with clients like SAP, SAS and IBM. Currently owns Front of Mind Coaching, providing B2B marketing coaching and social media training to SME businesses with a particular focus on LinkedIn and Google+.

Meet Greg!

What brought you on G+ and what was your first post on Google?

For 25 years I ran a tech marketing agency working for leading IT companies. I loved working in the tech sector as there was always something new to learn. When I sold that business in 2011 I had some time off which gave me time to think about what I did next. I realised that I loved to learn new things. With my background in marketing and training social media was the obvious next place for me to go. I was already familiar with LinkedIn and Twitter and to some extent Twitter so I was aware that Google Plus had launched and being Google it was a platform I needed to learn.

I don’t remember the first post I made but I do remember the first person I met on Google Plus. It was Martin Shervington who was also in Bristol at the time. I knew him a little as I had been on some NLP training courses run by his company. Martin was very enthusiastic about Google Plus!

What on- or offline world experience has most influenced your time on G+?

This is my second life on Google Plus. I didn’t really get it the first time round. What really made a difference for me was finding a community of people I resonated with, then things really took off and I began to see the potential of Google Plus.

What’s the thing that made your life on G+ easier?

The willingness of others to help.

What would your advice be to newbies here?

Find a guide(s). I watched dozens of videos that Martin Shervington had made which really helped me in the beginning.  The Plus Your Business Community is a great resource.

Greg Cooper quote

How many people do you have in the circles for which you’ve turned notifications on?

I have about 300 people in circles I get notified about.

What’s your favourite G+ feature?

My favourite G+ feature is hangouts both the text chat - which is really useful and non-intrusive way to communicate - and the video versions. Currently I am in at least 2 hangouts every day.

What has being part of the PYB Academy done for you?

Well first of all I have met some great people and built friendships around the world. In relation to Google+ itself I would say I already knew the basic mechanics of Google+ when I joined but now I have a much better understanding of the psychology of Google+ and by extension other social platforms too.

How did G+ shaped/changed your professional life?

I subscribe to the school of thought that says the best way to learn something is to teach it, so I decided to start running Google+ workshop because then I really would have to learn it! I am also a LinkedIn specialist and I believe that LinkedIn and Google + together are a great combination.  I regularly share connections and content between the two and encourage my clients to do the same.

What was the thing you always wanted to know about G+ but were afraid to ask?

What is the etiquette about plus mentioning someone you know is very busy?

As you have insightfully pointed out “No professional athlete would dream of competing without a coach. It's my belief that every successful business  needs a coach ”.

Would you please elaborate on that a little bit and share more about the psychology of mentorship?

What we achieve in our personal and business lives is to a large degree determined by what we can  imagine and what we believe is possible. Many times we sabotage ourselves with self limiting beliefs, often without even realising that is happening. One of the key roles of coaching/mentoring is to open our minds again to new possibilities by pointing out and challenging the thought patterns and beliefs that are holding us back.

In her interview Lucie Nolette asked:

Which new interest or passion did you discover or explore with Google Plus?

Google Plus has changed my map of the world. I love meeting and working with people from all over the world. It has shown me the potential for working in a different and much more collaborative way. I believe the Google+ culture is a model which will eventually move into the mainstream and benefit society as a whole in ways we can’t even imagine.

And now, it’s your turn to ask the next PYB Academy member a question:

Who would you most like to circle you back?


Greg Cooper  on the Web:

Google+ profile

LinkedIn profile


Thank you Greg!

 See you all in the PYB Community!