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How to use Slack for community building

How to use Slack for community building

By Martin Shervington | Community, community building, Featured Posts, slack
How to Build a Community using Slack In my recent quick guide to community building I mention how we are now using Slack to build communities, even though it is very much a ‘team tool’.
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marketers-guide-improving-customer-service

A marketers guide to improving customer service

By Martin Shervington | Customer Service, Featured Posts, social listening, social media sentiment, talkwalker
Introduction When I read customer service oriented book ‘Hug your Haters’, it leap out at me when Jay Baer said “Customer service is the new marketing”. This is a new perspective for many, and it is Social Media that gives a business an opportunity to engage with people real time that are connected to, and talking about your business. When you engage their hearts and minds, well, that is marketing.
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7 ways to use Google Analytics: to help understand your audience

By Martin Shervington | Featured Posts, Google Analytics, google analytics help
So often we can get caught up in the detail that we miss the big picture. As such, here are five very useful headlines you can look at creating for your own business or with your clients.
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