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The back story of Joe Pulizzi and Kevin Spacey

By Martin Shervington | content marketing, google plus, joe pulizzi, kevin spacey
Introduction When I saw Kevin 'Spaceman' Spacey on stage with Joe 'Itsy Bitsy' Pulizzi (you'll see) I started to wonder about the back story, the 'how' of how this came about. I made Joe's aquaintance this year at Social Media Marketing World, so I reached out and asked if he would be happy to share how he decided on Kevin for Content Marketing World this year. It is all about the story...
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