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Whether you operate like a small startup or an international enterprise, managing your customers’ expectations is pivotal for long-term success. According to published reports, 76% of customers expect brands to understand their needs, with 17% ready to pay more for a better customer experience (CX). Relying on HubSpot as your CRM tool of choice can help you achieve just that.

If you know anything about digital marketing, you know how powerful email marketing is. It’s one of the best online marketing tools you can use. And it should be among your top priority marketing tools. This is why it’s super-important that you know how to write a killer email marketing copy.

Even after the introduction of many different marketing channels, email still remains one of the most popular ones. It presents the basis of connecting with the customers and providing them with relevant information. The importance of email lies in the fact that it is the communication outlet that most people use. In 2019, global email users amounted to 3.9 billion users and this number is set to...