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Why sales forecasting matters & how to choose the right method

Why sales forecasting matters & how to choose the right method

By Michael Foulkes

Did you know that better sales forecasting can solve your business problems?

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3 Rules of Digital Cybernetics thumbnail

3 rules of Digital Cybernetics

By Martin Shervington

If you asked me to sum up Digital Cybernetics in the smallest number of words possible, I’d say the following:

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7 Lenses of Digital Optimisation

The 7 lenses of Digital Optimisation

By Martin Shervington

 

Introduction

When it comes to ‘optimisation’ everyone working in the digital space will have their own take. 

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How to Utilise Your Customer Data to Make Predictive Models

How to utilise your customer data to make predictive models

By Mia Hatton

 

Introduction

If you’re looking for the perfect tool to help you understand how your customers are going to behave before they start doing it, then you’re in need of predictive analytics. It may seem too good to be true, can you really stay one step ahead of your customers allowing you to take important actions at the right point in time? The reality is that you can, and you probably already have the available data to get you started.

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