A-few-things-Ive-learned-about-Virtual-Reality

A few things I've learned about Virtual Reality

By Martin Shervington | Featured Posts, virtual reality
As we move toward the festive season, I thought I would share what I've been learning over the past few months since being on the project with Weavr.Space
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How-to-become-Google-Trusted-Photographer-in-30-days

How to become a Google Trusted Photographer in 30 days

By Martin Shervington | Content Marketing, Featured Posts, Google Maps, google streetview, google trusted photographer
Introduction Over the past few months I’ve been connecting the dots whilst on a 360/VR storytelling assignment with Weavr.Space - along the way, something additionally cool happened, Google verified me as a Trusted Photographer.
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How-using-Hubspot-with-Google-Ads-add-on-can-transform-attribution

How using Hubspot with 'Google Ads add on' can transform attribution

By Martin Shervington | Case Studies, Content Marketing, Featured Posts, google adwords, Google Adwords, hubspot ad on
Background When Overture came to the UK in the early 2000s it transformed how I thought about marketing. Then Google Adwords took it up a level. This was almost 15 years ago, and the Adwords platform has continued to develop - bringing negative keywords, remarketing, YouTube etc.
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What-is-The-Physical-Web-And-why-are-Google-Beacons-going-to-be-the-next-big-thing

What is 'The Physical Web'? And are Google Beacons going to be the next big thing?

By Martin Shervington | beacons, Featured Posts, the physical web
Introduction You know when people say something is going to be ‘the next big thing’ you should run a mile, right?
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How-to-choose-a-good-name-for-your-AR-VR-business

How to choose a good domain name! (AR/VR business case study)

By Martin Shervington | business domain, domain names, Featured Posts, naming a business, virtual reality
Introduction For so many businesses, getting a good domain name is what will determine the name of their entire business.
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_How-Brands-can-use-live-streaming-and-virtual-reality-to-break-the-4th-wall

How Brands can use live streaming and virtual reality to break the new 4th wall

By Martin Shervington | content marketing, Content Marketing, live streaming, virtual reality
Virtual Reality is the next platform. Live Streaming is happening now. When you combine the two you will find unimaginable magic will happen. The film makers and storytellers of the future will learn all the tricks of the trade quickly, and invent new ones. The 4th wall is a traditional 'trick', and even though it is more for narratives like in a movie, it is a great analogy for us to consider how new tech creates new opportunities to tell better stories.
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