Welcome to our blog

By Martin Shervington

HubSpot Prospect Tools

How it Works

By Martin Shervington

How To Create Split Revenue By % In A Monthly Schedule

How it Works

By Martin Shervington

Setting up forecast reports in HubSpot (for someone migrating from Pipedrive)

HubDB Use Case

By Martin Shervington

Custom Object Use Case- Financial Service Company

HubDB Use Case

By Martin Shervington

Custom Object Use Case- Calendar for a Freight Logistics Company

HubDB Use Case

By Martin Shervington

Can a HubSpot CMS site get good scores with Google

HubDB Use Case

By Martin Shervington

Ecommerce Reports (case study)

HubDB Use Case

By Martin Shervington

HubSpot CMS Enterprise - Client Portal, Smart Rules and Reporting

HubDB Use Case

By Martin Shervington

HubSpot CMS Modules (example)

HubDB Use Case

By Martin Shervington

The Anatomy of a HubSpot Landing Page (example)

HubDB Use Case Thanks to Mark Foley for putting this on my radar.

By Martin Shervington

Ad Sequences Demo September 2021

HubDB Use Case Thanks to Mark Foley for putting this on my radar.

By Martin Shervington

How Do Ad Campaigns Get Reported In HubSpot Ads Tool

HubDB Use Case

By Martin Shervington

How To Create A Report With Sum Amounts Stacked

HubDB Use Case

By Martin Shervington

How To Distribute Leads Using A Button

HubDB Use Case

By Martin Shervington

How To Use HubSpots Campaign Tool

HubDB Use Case

By Martin Shervington

Hubspot Prospect Tool

HubDB Use Case

By Martin Shervington

HubDB Use Case

HubDB Use Case

By Martin Shervington

What does a communication preference centre within HubSpot look like (example)

How it Works

By Martin Shervington

How to create a custom subscription centre instead of using HubSpot Business Units

By Martin Shervington

Plumm Health: HubSpot Case Study

Platform Migration Excellence Plumm Health is a mental health and wellness start-up where companies can sign up and give access to their employees for therapy sessions. The platform helps companies to increase productivity, combat burnout, and boost ...

By Martin Shervington

How to replace Paid Membership Pro and WP Fusion using HubSpot

By Martin Shervington

Social Wonder: HubSpot Case Study

Social Wonder is a tech startup that offers social media management services for small and medium businesses in the United States. The company creates on-brand content for Instagram and Facebook and helps businesses with customer engagement and optim...

By Martin Shervington

Freight Logistics Solutions: HubSpot Case Study

Superbly Synchronised Systems Introduction Freight Logistics Solutions (FLS) are experts in logistical solutions for businesses. FLS uses operational, supply chain, and logistics technology within a global network of suppliers and carriers. FLS helps...

By Martin Shervington

BB7: HubSpot Case Study

BB7 is an independent advisory firm offering strategic advice, innovation design, construction oversight, and risk management services.

By Martin Shervington

BPI Auctions: HubSpot Case Study

Super-charging segmentation. Introduction BPI Auctions is an online auction platform where customers can buy and sell items. Traditionally, the industry, as a whole, is an “old school” business setup, with auction houses allowing customers to bid in ...

By Martin Shervington

Cansford Laboratories: HubSpot Case Study

Cansford Laboratories offers the UK’s fastest, highest quality drug and alcohol testing service. From their laboratory in Cardiff, Cansford offers a UK-wide testing service for individuals and organisations in family law, social care, criminal law, e...

By Martin Shervington

Frontline IT Consultancy: HubSpot Case Study

For over 30 years, Frontline IT Consultancy has delivered IT solutions for businesses. The company focuses on Cloud Hosting, Cyber Security, and ERP Solutions via SAP Business One. The company also provides bespoke software development services.

By Martin Shervington

Healthshare: HubSpot Case Study

Healthshare is an independent healthcare provider with established roots in muscular-skeletal health and diagnostics, founded by expert NHS clinicians. Healthshare works with doctors and hospitals to provide exceptional health care for NHS referrals ...

By Martin Shervington

Horizon Platforms: HubSpot Case Study

Horizon Platforms - Product Excellence Category Horizon Platforms are a lead rental solutions provider in the powered access sector. The company offers a fleet of cherry pickers, scissor lifts, boom platforms and personnel lifts, an experienced team ...

By Martin Shervington

Lilach Bullock: HubSpot Case Study

Lilach Bullock is a business, high-performance, and mindset coach. Lilach helps entrepreneurs grow and scale their businesses. Her podcast, “The Lilach Bullock Show”, focuses on business entrepreneurship, tech tours, marketing, and sales. She has had...

By Martin Shervington

Luxury Cottages: HubSpot Case Study

Introduction Luxury Cottages offers a collection of high-end luxury accommodations in the UK's most sought-after areas. The company carefully selects exceptional properties for its portfolio and prides itself on its personalised customer service.

By Martin Shervington

Rota: HubSpot Case Study

Delivering automation. Introduction Rota offers an easy-to-use platform for businesses to build, engage, and manage their internal and external workforce. It is used in the education, healthcare and industrial sectors by staffing agencies and organi...

By Martin Shervington

The Coaching Room: HubSpot Case Study

Contents Section 1: Overview Section 2: Current weaknesses Section 3: Goals - marketing targets Section 4: Content Strategy for 2018 to 2019 Section 5: Social Media Strategy Section 6: Organic Traffic (2018): Section 7A: New Lead User Journey to ‘Cus...

By Martin Shervington

Vanity Studios: HubSpot Case Study

Vanity Studios - Business Automation Case Study Vanity Studios is a top photography studio based in London. The company offers innovative photoshoots for individuals and groups. It also provides marketing for clients across multiple industries.

By Martin Shervington

Viooh: HubSpot Case Study

Viooh Case Study - CMS Enterprise - Single Hub VIOOH launched in 2018 and is a leading global out-of-home media marketplace. VIOOH’s integrated and customisable full-stack IT platform enables automated and programmatic buying and selling of digital o...

By Martin Shervington

Westbourne School: HubSpot Case Study

Westbourne Case Study - Platform Excellence Westbourne is an independent, co-educational boarding and day school located near Cardiff, Wales, delivering academic excellence in education for 2 to 18-year-olds. Westbourne School is located in the seasi...

By Martin Shervington

Wolfestone: HubSpot Case Study

Introduction Wolfestone is an award-winning, full-service provider of professional language solutions. The company helps businesses scale and communicate globally. It offers award-winning professional translation services for clients and projects of ...

By Martin Shervington

RD Content: HubSpot Case Study

HubSpot as the Single Source of Truth. Introduction RD Content is an award-winning video content agency. The company makes content and campaigns for the world’s biggest brands.

By Martin Shervington

BE MORE With Anu

BE MORE with Anu is an education technology company that trains people to break bias to advance diversity, equity, inclusion, belonging, and justice in workplaces and communities. The solutions help organizations build more diverse, inclusive, and eq...

By Martin Shervington

Risk Ledger

Risk Ledger - Salesforce/HubSpot Integration Business Use Case Risk Ledger provides tools for companies to run comprehensive, security-led, third-party risk management programs against their supply chains. The Risk Ledger platform offers real-time, a...

By Martin Shervington

Workforce Case Study

Workforce Case Study - Platform Migration Excellence Introduction Workforce is a leading company in the workforce management software space. The software helps companies with employee scheduling, time and attendance, and legal compliance.

By Martin Shervington

NASA Group Case Study

NASA Group Case Study - Technical Expertise The NASA Group specialises in contract payroll solutions. The company is a fully FCSA Accredited specialist Umbrella and Accountancy provider based in Bristol, UK. The company offers various services, inclu...

By Martin Shervington

Waterbear - The College of Music

WaterBear Case Study WaterBear is a College of Falmouth University, a pioneer in creative industries education, entrepreneurship, and innovation. The College of Music offers BA (Hons) and master's degree courses designed for musicians, artists, and i...

By Martin Shervington

Really Great Reading Case Study

Really Great Reading Case Study - Technical Expertise Introduction Really Great Reading, based in America, creates reading instruction tools to help students learn to read. These instructional materials enable teachers to assist students in developin...

By Martin Shervington

Sigma 3 Kitchens Case Study

Sigma 3 Case Study Sigma 3 Kitchens is a family-run manufacturer and retailer of bespoke kitchens. The business started in 1975 when the founder, Brian Lakin, started making kitchens for his family and friends in a barn in Barry, South Wales. The com...

By Martin Shervington

The Spray Nozzle People Case Study

The Spray Nozzle People are the leading distributors of standard and custom-designed spraying solutions. Customers include the world’s largest engineering, food processing, chemical, and petrochemical companies. With over 40,000 nozzles in its range,...

By Martin Shervington

23 CloudFiles Features for HubSpot Marketers

Introduction PDFs, PPTs and various document based collaterals are widely used by sales & marketing teams. While HubSpot offers great marketing capabilities, the same may not extend to its document sharing-related features.

By Martin Shervington

9 Robust Data Science and Analytics Tools for Small Businesses

When you own a small business, it can be challenging to target your customers. That's because doing so requires capital, workforce, and resources big companies have.

By Martin Shervington

4 Essential Tips for Selling Online and Increasing Your Ecommerce Sales

Done correctly, you can catapult your online sales and make loads of money out of your ecommerce store.

By Martin Shervington

Why Is CRM Essential for Remote Teams and Business Growth

Customer relationship management (CRM) represents a set of strategies, activities, and technologies that has the purpose of helping businesses increase profits.

By Martin Shervington

Workforce Optimization 101: What It Is, Why Is It Beneficial, and Strategies to Do It Right

Workforce optimization can help businesses stay relevant in today’s intensely competitive landscape. Customers are quick to shift loyalties—even at a higher price—in exchange for a better experience.

By Martin Shervington

Salesforce vs Hubspot - Which one is better for your business?

Customer relationship management is a combination of software, strategies, and processes for a business. Altogether, they help to build long-lasting relationships between them and their customers.

By Martin Shervington

7 Science-Backed Ecommerce Conversion Rate Tactics

Ecommerce growth is directly linked to conversion rate, which makes this metric the one you should be trying to constantly improve.

By Martin Shervington

4 HubSpot Integrations Your Business Needs

Bet, there are times when you dream of having one tool that gathers all the functionalities to carry out your routine business operations? And you are not alone in this natural desire together with thousands of professionals around the world who choo...

By Martin Shervington

A Quick Guide On Email Signature Management

A professional email signature can be one of many tools you use to market yourself or your company. It helps you build a connection with every person who contacts your company.

By Martin Shervington

9 Actionable Ways to Optimize Your Contact Form for Better Lead Generation

The average conversion rate of a small business website is 13 percent.

By Martin Shervington

How to Improve Ecommerce Conversions with Interactive Features

Ecommerce brands are always looking for effective ways to boost conversions and sales. And that's no surprise. After all, the success of a business depends on its capability to consistently make a profit. Plus, to ensure longevity, brands need to gen...

By Martin Shervington

9 Actionable Tips for Better Website User Experience

Being a website owner, your site will always be your biggest asset.

By Martin Shervington

3 Tips For A Successful Inbound Video Marketing Strategy

Video has become a breakout trend in the marketing world for the past decade. According to seventh State of Video Marketing Report of Hubspot:

By Martin Shervington

The Features Of A Good Product Display On E-Commerce Website

A good product page is the core of all e-commerce websites. It correctly displays products and reflects their quality, helping the visitors decide if they want to make a purchase. A product page is a crucial part of the buyer’s journey, so it’s essen...

By Martin Shervington

9 Robust Data Science and Analytics Tools for Small Businesses

When you own a small business, it can be challenging to target your customers. That's because doing so requires capital, workforce, and resources big companies have. However, it does not mean you cannot do anything about it.

By Martin Shervington

What Are the Main Benefits of Using HubSpot's Sales Hub Enterprise?

Salespeople have to deal with multiple tasks that often leave them overwhelmed, overworked, and less productive. That's why a software tool that streamlines processes is often a refreshing addition to any sales team.

By Martin Shervington

Generating Leads Through HubSpot Forms With Effective Sales Training

If you’re a savvy marketer yourself, you must know that HubSpot is a robust marketing tool you can use to achieve your marketing goals. From customer relationship management (CRM) to lead generation solutions, this tool allows businesses to bring all...

By Martin Shervington

Reasons to Consider HubSpot as a Content Marketing Platform

Whether you operate like a small startup or an international enterprise, managing your customers’ expectations is pivotal for long-term success. According to published reports, 76% of customers expect brands to understand their needs, with 17% ready ...

By Martin Shervington

5 Ways to Use HubSpot Marketing Automation to Grow Your Business

When it comes to inbound marketing platforms in vogue today, very few solutions can hold a candle to HubSpot. The founders of this Massachusetts based technology company literally wrote the book on Inbound Marketing and pioneered the concept of gaini...

By Martin Shervington

Actionable Mobile Marketing Techniques to Boost Your E-Commerce Sales

Mobile marketing is becoming vital in any modern-day marketing strategy. Since an increasing number of smartphone users are shopping online, it's about time to up your mobile marketing game. Otherwise, you will miss the opportunity to generate sales....

By Martin Shervington

7 Tips for Writing Clearer & More Persuasive Emails

If you know anything about digital marketing, you know how powerful email marketing is. It’s one of the best online marketing tools you can use. And it should be among your top priority marketing tools. This is why it’s super-important that you know ...

By Martin Shervington

Tools to Create Online Exam for Students in 2021

There are many exam software solutions out there, so it can be tough to figure out which one best suits your needs. Numerous software comparisons that you find online can only make it more confusing. That’s because most of them will only highlight th...

By Martin Shervington

How to Turn Your Ecommerce Visitors into Future Buyers

The average conversion rate for ecommerce businesses falls at around 2.5% globally. With a few optimization techniques, that number can double or even quadruple, putting your business at the forefront of your industry. But even if you do achieve that...

By Martin Shervington

Effective Email List Building Approaches for Entrepreneurs in 2021

Build an email list is essential for entrepreneurs in 2021. While many new channels allow you to engage your audience, not all of them have the same weight as traditional email marketing.

By Martin Shervington

Work From Home: Best Tools to Boost Productivity

Haven’t we all struggled with productivity and concentration while working from home? Since 2005, companies in the US have been adopting remote working tools to help staff work remotely. Then came lockdown measures due to the Covid-19 pandemic, which...

By Martin Shervington

7 Essential Tips To Automate Improvements Using HubSpot

Automation is a technological advancement through which you can manage all your business tasks like multifunctional campaigns, across various channels easily at one time.

By Martin Shervington

8 Steps E-commerce Brands can Optimize Their Organic Traffic

An e-commerce website generates the majority of its sales and revenue from its traffic. This is why you must know how to implement Search Engine Optimization.

By Martin Shervington

12 Digital Tools to Help Your Team Save Time and Increase Productivity

Don’t underestimate the value of the right digital tools. According to a survey by Aruba (part of Hewlett Packard), 74 percent of employees working in “fully-enabled digital workspaces” cited their job satisfaction as excellent or very good. The tool...

By Martin Shervington

4 Red Flags of Low CRM Adoption (And How to Tackle Them!)

CRM software boasts of being the biggest software market in the world. Its revenue is anticipated to cross $80 billion by 2025.

By Martin Shervington

A Guide to Using HubSpot’s Built-In SEO

HubSpot is useful to growing businesses and new websites in a lot of different ways. But arguably one of its best offerings is built-in SEO. As you’re likely aware if you’re exploring topics like this, or you’re in charge of a new business or website...

By Martin Shervington

How to make the most of HubSpot CRM software

A CRM is every stakeholder's (and especially a salesperson's) dream come true in today's digital era. Nothing beats the sense of convenience and control of having a dashboard that monitors every aspect of your customer-facing business.

By Martin Shervington

8 Visuals That Will Boost Your Landing Page Conversions

We live in hectic and restless times. Consumers have less and less patience, and companies are using many different methods when competing for their attention. Today, getting just a second of their time is difficult enough, let alone making them conv...

By Martin Shervington

Online collaboration tools for small businesses with virtual teams

COVID-19 has caused some major changes in the way small businesses operate. With gatherings severely restricted or completely unallowed in much of the world, working out of a central company office has become difficult, if not impossible. Small busin...

By Martin Shervington

How Asana is the Best Productivity Tool for Any Small Business

With the massive rise in the online business, nearly everyone is shifting to online e-stores. Users have the option to sell on e-commerce giants such as Amazon, Flipkart, Snapdeal etc by seller registrations or build their own website from scratch. N...

By Martin Shervington

How to Use BPO for a Multilingual Digital Marketing Campaign

Business process outsourcing (BPO) allows companies to buy in expertise that they don’t have in-house. A business can use BPO for its customer support service, its HR function, its IT support and so forth – in much the same way that it can use HubSpo...

By Martin Shervington

What Is Smart Content and How Can You Use It?

While creating content, many brands, businesses, or entrepreneurs get a little stuck. What can one create, in terms of content, that digital hasn't already taken advantage of?

By Martin Shervington

How to Structure a Marketing Budget for Your Small Business

When you run a small business, every single dollar matters. It’s commonly believed that the smartest thing is to invest as much of your profit as possible into further production, modernization of manufacturing tools, or recruiting of top-class profe...

By Martin Shervington

How to Use PPC Data to Improve Other Marketing Channels

How much are you willing to spend on PPC to see results?

By Martin Shervington

8 Best Tips To Successfully Run An Inbound Marketing Campaign

Inbound marketing is a newish paradigm that was created for the digital world specifically. Its goal is to promote your brand on the Internet. This type of marketing serves to help businesses acquire customers online by building strong relationships ...

By Martin Shervington

When to Use Inbound Marketing for Your SaaS Company

Summary: this article explores the inner workings of inbound marketing as well as three main implications of adopting the technique for your SaaS company, i.e. growing as an authority figure, converting visitors and retaining customers.

By Martin Shervington

Innovate Your Email Designs With Interactivity

Contrary to popular perception, email marketing is fast becoming the most influential digital marketing channel for businesses as they continue to innovate and evolve their email game. Emails cater an exclusive screen presence as opposed to every oth...

By Martin Shervington

7 Hubspot Integrations That Are Excellent for Lead Generation

Hubspot is an exceptional tool. The system is flexible and powerful while also staying very user friendly.

By Martin Shervington

10 HubSpot Sales tools and tips to boost productivity

The most important thing for a company is to sell and all efforts of a company revolve around increasing sales to grow their business. Sales are not only possible with the calls or physical visits, especially if you want to keep your sales high and b...

By Martin Shervington

6 Powerful HubSpot Integrations for your Call Center

Call center agents need to handle mountains of manual and repetitive tasks every day. Once they pick up the phone, they need to take notes and manually log customer data while providing feedback. Fortunately, you can help them automate most of these ...

By Martin Shervington

The Best Keyword Research Tools Pros Are Using In 2020

Keyword research is the foundation of on-page SEO. It is vital for search engine rankings and driving organic traffic to your website.

By Martin Shervington

10 Mistakes To Avoid When Migrating To HubSpot CRM

Sales and marketing are like the two sides of a coin. And yet, aligning the efforts of both these teams is a tough task. Finding, nurturing, and closing leads requires efficiency.

By Martin Shervington

Visuals in Landing Pages: A Conversion Improving Tactic

For someone visiting your website, all the pages are web pages but for a marketer, the pages can be divided into Homepage, Product/Service pages, and most important pages of a website i.e. Landing Pages. Homepage is the face of a brand, meant to intr...

By Martin Shervington

What You Should Know About the Only CMS You'll Ever Need - HubSpot CMS

Figuring out which content management system (CMS) works best for your brand isn't easy. There are dozens of popular options available. You must consider future growth, how you'll scale up and whether your marketing tools integrate easily.

By Martin Shervington

SEO Strategy Implementation Ideas

Innovative and high-tech strategies have transpired as the most enhanced business solutions that we have witnessed today. Understanding the ways to let yourself out of dystopia requires you to have a highly intellectual and creative mindset. After fo...

By Martin Shervington

10 Free Online Marketing Classes to Take at HubSpot Academy

Are you looking to boost your skills and stand out with knowledge about social media and online marketing tools? You can access a wealth of info on HubSpot to gain a leg up for your business and your career. There’s been plenty of debate about the on...

By Martin Shervington

9 Ways HubSpot Is Helping You Improve Your Digital Marketing Campaign

HubSpot is the developer of one of the most popular online marketing platforms available — and for good reason. The company is constantly creating a variety of tools, templates and resources that can make it more effective. There are so many differen...

By Martin Shervington

Email Marketing: Scaling New Heights with Artificial Intelligence

By Martin Shervington

Introduction: What is HubSpot?

HubSpot is a centralised platform that puts customers at the centre of your business. With over 200 integrations, it allows for data to be brought ‘into one place’ – so you can make better decisions on how to support their customer journey. Once you’...

By Martin Shervington

Image Personalization Across the B2B Customer Journey

Monetate reported in their 2018 Ecommerce Quarterly Report, that only three views of an image personalization or other personalized content has the power to double conversion rates.

By Martin Shervington

5 Email Productivity Hacks Every Business Owner Needs To Know

Email is one of the most common methods of internal communication within an organization. Inefficient email protocols can cause misunderstandings, delays, and contribute to overall unproductivity. Since the business world is competitive, businesses c...

By Martin Shervington

How HubSpot can help you track Key Business Metrics

Chances are, you know you need both marketing and data analytics to get ahead in business, but do you know how they work together in order to provide you the best approach?

By Martin Shervington

8 Key Website Features That Can Improve Your Search Engine Rankings

Hundreds of websites launch each day. Yours is just like others.

By Martin Shervington

Common Email Signature Mistakes and Why It Hurts Your Sales

Email marketing is a wonderful part of the digital marketing of products and services. This marketing tool has been around for a long time. It has become a copywriting art form to a large extent, and email marketing has been largely successful.

By Martin Shervington

9 Top Tools for Creating Great Lead Quizzes

The coronavirus crisis may have put a temporary stop to most of your business operations, but you can still generate and convert leads.

By Martin Shervington

7 Marketing Automation Trends for 2020 to Increase Efficiency

If a few years ago, we did the routine work manually, then at the end of 2019, automation will not surprise anyone. Today, it has become not just a trend but a necessity.

By Martin Shervington

How to Execute IP Warming and Ensure Optimum Deliverability

When you switch to a dedicated or new IP, you must send out emails in slow and systematic successions. That process is known as IP warming. Through this process, you can establish a positive sending reputation with ISPs (Internet Service Providers). ...

By Martin Shervington

The Best 10 Tips for Keyword Optimizing Critical Parts of Your Website

The secret to a website properly optimized for search engines lies in the excellent use of relevant and targeted keywords. So how do you know the right keywords to search for? Finding the right keywords rests on your ability to understand your target...

By Martin Shervington

How to Write a Great Template for your Email Marketing Campaign

Email marketing strategy has evolved over the last few years. Many things have changed to make these campaigns more effective. Businesses and companies have started to use new techniques to attract customers from all over the world. Some use icons an...

By Martin Shervington

How to Create Your Content Marketing Plan in 5 Easy Steps

If your business doesn’t have a content marketing plan in place, then you’re walking on thin ice. Without it, the success of your business hangs in the balance. With one wrong move, all your efforts will go to waste.

By Martin Shervington

How To Boost Your Domain Authority Score And Improve Market Visibility

For any small company looking to expand its market share, a website should be the main sail of your corporate ship, the most important element in keeping you on track. Your visibility online is the one thing keeping you in the minds of customers, so ...

By Martin Shervington

8 Ways Businesses are Using Chatbots in 2020

Chatbots are changing the way businesses are interacting with their customers, and it goes way beyond basic customer service.

By Martin Shervington

5 Tips to Effectively Manage Your Remote Sales Team

In theory, remote teams allow companies to bring bright minds together without actually having them in one place. That’s a win for businesses.

By Martin Shervington

Email Design Mistakes that Could Cost You a Business

Even after the introduction of many different marketing channels, email still remains one of the most popular ones. It presents the basis of connecting with the customers and providing them with relevant information. The importance of email lies in t...

By Martin Shervington

6 Email Workflows That Drive Business

Businesses that sell goods and services are taking to email marketing automation to boost sales. When using marketing automation, you may see an astounding increase in sales productivity of up to 14.5%. But what if you haven’t kept in touch with your...

By Martin Shervington

Split Testing in International Digital Marketing Campaigns

The very heart of marketing and sales success revolves around some very basic and common principles. You need to be able to talk to people on their own level, using language that they will relate to and understand, and you need to trigger an emotiona...

By Martin Shervington

Inbound Marketing: Ways to Increase Interest To Your Business Website

Inbound marketing is very important both for new businesses and for companies that have been on the market for quite some time. Here are five tips for inbound marketing to be used as a way to increase interest to your business website.

By Martin Shervington

Best 10 Automation Tools For Your Business

Computers are often heralded as being one of the most crucial tools in the world of modern business. They make it far easier to access information, bring all of your tasks to one platform, and provide countless businesses with the means to handle wor...

By Martin Shervington

Getting To Grips With Testing Your E-commerce Checkout Page

With so much business happening online in the modern age, methods for boosting efficiency, UX and all of the finer details of online shopping are at the heart of much innovation. There’s so much that can be achieved without too much work and effort. ...

By Martin Shervington

How Marketing Automation Can Boost Customer Loyalty

Engaging and retaining customers is one of the key principles of running a successful business in today’s digital age. Given the sheer number of brands, value propositions and advertisement media served through omnichannel marketing channels, custome...

By Martin Shervington

5 Email Personalization Stats Every Marketer Should Know

Email marketing is something that has been around for a while already. There are many people out there who believe it to be dead, however, statistics beg to different. A recent study by Statista shows, that just in 2017 the total number of email user...

By Martin Shervington

Plus Your Business! Named Top Content Marketing Agency in UK by Clutch

Here at Plus Your Business!, we know it can seem impossible to overcome your typical business challenges while also putting highly effective marketing measures in place to help you get ahead of your competition. That’s why we’re here to help! We help...

By Martin Shervington

Increase Sales and Revenue Through AI Implementation

The artificial intelligence movement has made its self a prominent source of performance and methodology in place of human intelligence. With today’s ever-growing need for efficiency and quick results are pushing sales leaders to depend on the qualit...

By Martin Shervington

5 Ways Marketing Automation Is Harming Your Business

There is a high chance of your business suffering because of wrongly placed expectations and understanding of marketing automation as a process, including the usage of automation tools.

By Martin Shervington

10 reasons every business needs a marketing automation professional

Whether your marketing strategy is focused on local leads or an international audience, manually keeping track of different campaigns and content delivery channels can be taxing. On the other hand, hiring a marketing automation professional with keen...

By Martin Shervington

The 7 Types of Online Sales Funnels That Will Work Really Well In 2020

Whether you run a startup or currently existing business, you need to develop sales funnels that will be profitable. There are so many of them and easily you can make a bad decision concerning the sales funnels you decide on using.

By Martin Shervington

Top 9 Sales Enablement Tools for Empowering Your Sales Team

You don’t have to be a sales ninja to realize that the business is getting harder and more complex year after year. It seems like every niche is flooded with a plethora of brands that can offer customers everything from top-level to low-end products ...

By Martin Shervington

The 2 parts of A Digital Cybernetic Cycle: Organise/Optimise

As a 16 year old, in the summer of 1989, I worked in a crisp factory (that’s ‘potato chips’ if you’re from the USA) located in Newport, South Wales. During that time, and the summer afterwards, I learned many things - including how many times you hea...

By Martin Shervington

What Makes Every Marketer Bullish About Marketing Automation Tools

Marketing automation is the next big craze.

By Martin Shervington

How to do 50 tasks in less than 60 minutes, in 3 easy steps

Over the past 3 months I’ve been experimenting how to reduce my time allocation to ‘admin’.

By Martin Shervington

How to A/B Test Emails

As your email campaign grows for your business, you may wonder how you can continue to improve your email campaigns. You want to increase your email marketing metrics, but you may need to try something different to improve those metrics. Consider usi...

By Martin Shervington

Marketing and Email Automation: 4 Reasons to Learn and Use

It's every digital marketer's task to contribute to the growth and improvement of a business. To achieve the goals they've set, digital marketers turn to various tools, strategies, and techniques. Marketing and email automation is on the top of the l...

By Martin Shervington

20 Things Your Business Should Automate Right Now

Automation boosts productivity. It saves time. Instead of doing the same tedious, repetitive tasks every day, you would be able to focus on activities that grow your business.

By Martin Shervington

How to Analyse Competitors and Set Up a Digital Strategy in 40 Minutes

Digital marketers today have a tough task of promoting a business or a brand. In almost every niche and industry, the competition is strong. Everyone's fighting for their piece of the cake, and there's no room for hesitation or letting your guard dow...

By Martin Shervington

5 great HubSpot tools to win your sales game

Just like the buzzword for making sales in real estate is location, location, location, the buzzword for every sales process is sell! sell!! sell!!!

By Martin Shervington

6 Step Scientific Methodology within a Digital Cybernetic framework

By Martin Shervington

5 Essential Business Automation Tools You Need To Set Up

Business automation software is an extremely powerful tool for businesses: it eliminates time wasted on manual tasks and helps your employees improve their productivity.

By Martin Shervington

Why sales forecasting matters & how to choose the right method

Did you know that better sales forecasting can solve your business problems?

By Martin Shervington

3 rules of Digital Cybernetics

If you asked me to sum up Digital Cybernetics in the smallest number of words possible, I’d say the following:

By Martin Shervington

The 7 lenses of Digital Optimisation

Introduction When it comes to ‘optimisation’ everyone working in the digital space will have their own take.

By Martin Shervington

The 4 Roles of a Digital Cybernetic Practitioner

By Martin Shervington

How to utilise your customer data to make predictive models

Introduction If you’re looking for the perfect tool to help you understand how your customers are going to behave before they start doing it, then you’re in need of predictive analytics. It may seem too good to be true, can you really stay one step a...

By Martin Shervington

The pigeon problem revisited

By Martin Shervington

How to create your Business Process Maps

Over the past 20 years I’ve consistently used two methods to map out internal business processes. The first is a pen and paper (almost always a Moleskine notebook), and the second is a whiteboard.

By Martin Shervington

The 5 Languages of Digital Systems

By Martin Shervington

5 Steps to Accelerate Sales Velocity From Events Using HubSpot

As a HubSpot user, you know that the path from digital marketing to successful sales is paved with nurture. It’s no different for event leads, but traditional event planning and lead capture processes don’t lend themselves to the kind of fast, person...

By Martin Shervington

Digital Cybernetics for Digital Marketers

Introduction For anyone working either in the Digital Marketing space, or works with people and companies that do so on their behalf, they’ll find they run into what you could see as ‘fog’ when it comes to steering a business, or business function, i...

By Martin Shervington

The 5 levels of Digital Organisation

By Martin Shervington

How to automate the process after a business card if scanned

OVERVIEW Do you collect a load of business cards from networking events? We have the perfect solution for you. For FREE.

By Martin Shervington

Think like a machine: Develop a goal-directed system in business

By Martin Shervington

How to use active (smart) lists and HubSpot’s goal based workflows

OVERVIEW This is one of our favourite workflows as it shows how cross platform intelligence changes the messages people see i.e. as soon as the goal is completed, they are removed from the list and that synchs to the advertising platform and stops th...

By Martin Shervington

GROW YOUR SALES: HubSpot Sales Training

By Martin Shervington

How to reduce your HubSpot costs by managing your contacts

There is one sure fire way that’ll help cut down unnecessary spending in relation to HubSpot subscription, and that’s managing your contact list numbers.

By Martin Shervington

Send a contact from HubSpot to external source for verification

Overview This workflow is ideal when you need to get information verified by an external source back into HubSpot, and you want to cut down the manual process as much as possible.

By Martin Shervington

How to create new HubSpot contact from a Google Sheet

Overview This workflow is a way to update a Google Sheet and trigger a HubSpot workflow simultaneously, before performing a series of operations - including a 2 minute delay.

By Martin Shervington

An Introduction to Digital Cybernetics for Business

By Martin Shervington

Why Go HubSpot?

Welcome to...Why Go HubSpot!

By Martin Shervington

The Pigeon Problem

I used this example on LinkedIn to illustrate an issue we all face, and one that will lead us deeper into the conversation about digital cybernetic processes in business.

By Martin Shervington

Trigger workflow in HubSpot when Stripe payment is received

Overview This workflow is a great way to start a process of communication (text/emails) once payment is confirmed as ‘received’ in Stripe. And the communication could be to a customer themselves, and/or to your internal team.

By Martin Shervington

How to build faster momentum in your business

Summary Everybody wants to ‘grow their business’ these days, and we all know the feeling when things are picking up momentum - the phone starts ringing, people email saying they’re almost ready to buy etc.

By Martin Shervington

HOW TO USE REAL WORLD ‘PRODUCT INFORMATION EVENTS’ TO GET SALES

Trial running 2 hour Face to Face sessions in your nearest cities, with bookings being MQLs, and attendees being SQLs.

By Martin Shervington

How to drive marketing targets with effective goals

Set Goals We all know Goal Setting is an essential part of energising a business - putting it simply it 'gives us a direction'. Once you've conducted your Digital Marketing audit, and worked out your lifetime value of a customer, then you can set you...

By Martin Shervington

CRM: How to map out your user journey

NEW LEAD USER JOURNEY TO ‘CUSTOMER’ In order to run your business well, you want to have a map of the people in your database, based on their user journey. There may be shifts for individual business needs, but the basic flow will always be the same.

By Martin Shervington

How to best segment your CRM to drive more sales

DATABASE SEGMENTATION, AND LISTS “The antidote to complexity is not simplicity, it’s organisation.”

By Martin Shervington

Sales Management

Marketing needs to work hand in hand with Sales. The problem you may well find is that Marketing says that Sales are not working the leads they send over, and sales say the leads they are getting are ‘not hot’.

By Martin Shervington

Artificial Intelligence and X.ai

Introduction

By Martin Shervington

A Complete Guide to Google Apps

Looking at some of the apps that Google offer, and some of the common themes that run across all the apps.

By Martin Shervington

Community Based Business

So, around about two years ago, I set up Plus Your Business, having had Plus Your Life in existence for about 6 months before, and that’s the first time that I had run communities online.

By Martin Shervington

Choosing your Google Plus Community Image

A quick tip for community owners on the difference between you logo/image being displayed on desktop to mobile.

By Martin Shervington

How to change which YouTube channel connects to your Google+ account!

Are looking to change which YouTube account is connected to your Google+ profile? Well, it will require some juggling but we will be able to get your profile attached to the channel you want. It will also have the same custom URL as your Google+ acco...

By Martin Shervington

Can you change a Google Local Page to a Brand Page, or vice versa?

New: (posted September 2016)

By Martin Shervington

How to change your profile picture on Google+

By Martin Shervington

Case Study: Camfed fundraising campaign

As a member of the Google Advocates group, back in 2013 I was asked to become part of a fundraising campaign for women's education in Africa. As such, I decided to run the campaign briefly outlined below. Here are a few kind words about the approach ...

By Martin Shervington

Google Chrome Extensions - as Suggested by the Google+ Community!

What are Google Chrome Extensions?

By Martin Shervington

How to change the flow of content from circles in your stream

Want to adjust the flow of content in your stream from circles? It is easy when you know how!

By Martin Shervington

Circloscope Recipe List

What is it? Circloscope is a Chrome Extension made to help you manage you Google circles and more, including: Unfollowing people who don't follow (circle) you back Unfollowing (i.e. uncircling) people who are inactive Finding the engagers (e.g. the p...