Set Goals We all know Goal Setting is an essential part of energising a business - putting it simply it 'gives us a direction'. Once you've conducted your Digital Marketing audit, and worked out your lifetime value of a customer, then you can set yourself some goals e.g. 20% growth in new customers this year. But to achieve these goals, you want to look at the sources of new customers, knowing the cost of those sources, and then allocate resources to the best areas.

NEW LEAD USER JOURNEY TO ‘CUSTOMER’ In order to run your business well, you want to have a map of the people in your database, based on their user journey.  There may be shifts for individual business needs, but the basic flow will always be the same.

DATABASE SEGMENTATION, AND LISTS “The antidote to complexity is not simplicity, it’s organisation.”

Marketing needs to work hand in hand with Sales. The problem you may well find is that Marketing says that Sales are not working the leads they send over, and sales say the leads they are getting are ‘not hot’.

  A digital marketing audit is essential if you want to know what is and what isn't working when it comes to your marketing approach. You are almost certainly losing money on your digital spend if you haven't conducted one for a while. The process gives you the fundamental aspects you will want to explore, starting with your website.

As we move toward the festive season, I thought I would share what I've been learning over the past few months since being on the project with Weavr.Space