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The 2 parts of A Digital Cybernetic Cycle: Organise/Optimise

By Martin Shervington

As a 16 year old, in the summer of 1989, I worked in a crisp factory (that’s ‘potato chips’ if you’re from the USA) located in Newport, South Wales. During that time, and the summer afterwards, I learned many things - including how many times you hear a popular song on the radio throughout the day (‘Pure’, by the Lightning Seeds still makes me feel good). I also learned how a factory line is put together as I moved from role to role, experiencing everything from the need for a constant flow of potatoes ‘of a certain size’ at one end, to the ‘cooking’ in hot fat at the next stage, to ‘inspection’ of the cooked (and boiling hot) product, next on to flavouring area (where I accidently contaminated one batch with cheese and onion flavour when they were meant to be beef) through to bagging and ‘packing’. It was at the bag packing station that I learned a big lesson.

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How to do 50 tasks in less than 60 minutes, in 3 easy steps

How to do 50 tasks in less than 60 minutes, in 3 easy steps

By Martin Shervington

Over the past 3 months I’ve been experimenting how to reduce my time allocation to ‘admin’.

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How to A_B Test Emails

How to A/B Test Emails

By Evaldas Mockus

As your email campaign grows for your business, you may wonder how you can continue to improve your email campaigns. You want to increase your email marketing metrics, but you may need to try something different to improve those metrics. Consider using A/B testing to meet your new expectations and goals since they give you the chance to adapt and change your business for the better.

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Marketing and Email Automation_ 4 Reasons to Learn and Use

Marketing and Email Automation: 4 Reasons to Learn and Use

By Angela Baker

It's every digital marketer's task to contribute to the growth and improvement of a business. To achieve the goals they've set, digital marketers turn to various tools, strategies, and techniques. Marketing and email automation is on the top of the list. The processes behind marketing and email automation can make a huge difference for the digital marketing strategy and the team handling it.

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20 Things Your Business Should Automate Right Now

20 Things Your Business Should Automate Right Now

By Michael Akinlabi | business automation

Automation boosts productivity. It saves time. Instead of doing the same tedious, repetitive tasks every day, you would be able to focus on activities that grow your business.

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