Innovate Your Email Designs With Interactivity

Contrary to popular perception, email marketing is fast becoming the most influential digital marketing channel for businesses as they continue to innovate and evolve their email game. Emails cater an exclusive screen presence as opposed to every other platform flooded with multiple businesses fighting for attention on the same screen. I find that sending out plain emails is no longer an...

Visuals in Landing Pages: A Conversion Improving Tactic

For someone visiting your website, all the pages are web pages but for a marketer, the pages can be divided into Homepage, Product/Service pages, and most important pages of a website i.e. Landing Pages. Homepage is the face of a brand, meant to introduce the brand to your visitor. Landing pages are the business aspect of your brand; people landing here are aware of your brand and are ready to...

How to Execute IP Warming and Ensure Optimum Deliverability

When you switch to a dedicated or new IP, you must send out emails in slow and systematic successions. That process is known as IP warming. Through this process, you can establish a positive sending reputation with ISPs (Internet Service Providers). Generally, ISPs rely on the email marketers for the delivery of relevant messages to the subscribers. If they cannot trust you, your emails might...