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A marketers guide to improving customer service

By Martin Shervington | Customer Service, Featured Posts, social listening, social media sentiment, talkwalker
Introduction When I read customer service oriented book ‘Hug your Haters’, it leap out at me when Jay Baer said “Customer service is the new marketing”. This is a new perspective for many, and it is Social Media that gives a business an opportunity to engage with people real time that are connected to, and talking about your business. When you engage their hearts and minds, well, that is marketing.
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How to get 5 star reviews (inc. quick hotel case study)

By Martin Shervington | Customer Service, get five stares, reviews
When it comes to reviews, the Google Local eco-system is really starting to build out in this area. Personally, I've now done over 200 reviews, and given most of those businesses five stars when I believe they deserve it.
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Improve Customer Service for Better Online Reviews

By Jeff Schwerdt | Content Marketing, Customer Service, google plus, Google Local, online reviews, reviews, Social Media Marketing
Intro from Martin: Over the past few weeks I've been receiving demos for a load of awesome reviews type software, as I am learning the ins and outs of this space.
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