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Social Listening Insights into the US Elections

By Thomas Morffew | Communication, social listening, us elections
The US Elections have been fascinating to observe this year. While the battle plays out across the United States at rallies & TV shows and via attack ads and debates, a parallel war is being waged online using the latest digital tools.
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A marketers guide to improving customer service

By Martin Shervington | Customer Service, Featured Posts, social listening, social media sentiment, talkwalker
Introduction When I read customer service oriented book ‘Hug your Haters’, it leap out at me when Jay Baer said “Customer service is the new marketing”. This is a new perspective for many, and it is Social Media that gives a business an opportunity to engage with people real time that are connected to, and talking about your business. When you engage their hearts and minds, well, that is marketing.
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