The US Elections have been fascinating to observe this year. While the battle plays out across the United States at rallies & TV shows and via attack ads and debates, a parallel war is being waged online using the latest digital tools.
Introduction When I read customer service oriented book ‘Hug your Haters’, it leap out at me when Jay Baer said “Customer service is the new marketing”. This is a new perspective for many, and it is Social Media that gives a business an opportunity to engage with people real time that are connected to, and talking about your business. When you engage their hearts and minds, well, that is marketing.