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10 tips to prevent Social Media Burnout

By Martin Shervington | social media, Social Media Marketing, social media marketing
Introduction Social Media is an incredible way to build your brand online. With tens of platforms, millions of people active and ready to connect, you have an opportunity. As someone that has spent 10,000+ hours across social media platforms in recent years, I feel well positioned to give you some guidance based on some mistakes I've made. You probably all know which one I spent most time on, and it was truly mind expanding; it was life changing, and felt like world connected for the first time at a higher level - group video calls do that. It also took a huge investment of time, so let me (hopefully) help you address a few of the ways you can get the most out of Social Media. Putting it simply, burnout is not worth it and I was on the edge of that until March last year.
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What are micro-moments? And why do brands need to start paying close attention to them.

By Martin Shervington | Digital Marketing, brands, micro moments, Social Media Marketing
This is what Google say: Want-to-know moments. Want-to-go moments. Want-to-buy moments. They're all micro-moments, and they are the new battleground for brands: goo.gl/YaOWRp
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The role of mutual friends in a network

By Martin Shervington | Digital Marketing, Social Media Marketing, social networking, Successful Social Media Campaigns
You know when receive a new request to 'add someone to your network' or a a friend request?
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How to use the power of notifications to get people's attention.

By Martin Shervington | google plus, notification systems, notifications, Social Media Marketing, Successful Social Media Campaigns, Useful Tips
Introduction Your notifications are the weapons of marketers in the new battleground for your attention. (That is my most Ryan Hanley style quote, ever!)
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