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How does LinkedIn report on impressions and clicks for LinkedIn Ads

Written by Martin Shervington | Jun 26, 2024 1:03:59 PM

If you’re looking for the latest information regarding LinkedIn’s categorisation of clicks/impressions etc, then here you go…

I just received an email “Reporting changes for onsite Video and Sponsored Messaging campaigns starting mid July 2024” with the following table attached.

(highlights and bold done by PYB)

Cross-campaign reporting after mid-July:
From LinkedIn “Due to the new reporting methodology for feed video and Sponsored Message Ads, you may see a change in your holistic campaign reports.”

Finally…

There’s a huge difference between running LinkedIn ads, and running them well. 
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