Introduction: What is HubSpot?

HubSpot is a centralised platform that puts customers at the centre of your business.With over 200 integrations, it allows for data to be brought ‘into one place’ – so you can make better decisions on how to support their customer journey. Once you’ve made the decisions, let the system do all the hard work – everything from automating ‘goal based workflows’ through to lead notifications when...

Split Testing in International Digital Marketing Campaigns

The very heart of marketing and sales success revolves around some very basic and common principles. You need to be able to talk to people on their own level, using language that they will relate to and understand, and you need to trigger an emotional response that will induce the reaction that you desire in order to close the deal, no matter what that deal may be. 

The 2 parts of A Digital Cybernetic Cycle: Organise/Optimise

As a 16 year old, in the summer of 1989, I worked in a crisp factory (that’s ‘potato chips’ if you’re from the USA) located in Newport, South Wales. During that time, and the summer afterwards, I learned many things - including how many times you hear a popular song on the radio throughout the day (‘Pure’, by the Lightning Seeds still makes me feel good). I also learned how a factory line is...