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Martin Shervington

Martin Shervington
Martin Shervington is founder of PlusYourBusiness.com - a Digital Marketing Agency and Hubspot Partner based in Cardiff, Wales. They specialise in Hubspot CRM and Sales and Marketing Automation solutions.

Recent Posts

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The 2 parts of A Digital Cybernetic Cycle: Organise/Optimise

By Martin Shervington

As a 16 year old, in the summer of 1989, I worked in a crisp factory (that’s ‘potato chips’ if you’re from the USA) located in Newport, South Wales. During that time, and the summer afterwards, I learned many things - including how many times you hear a popular song on the radio throughout the day (‘Pure’, by the Lightning Seeds still makes me feel good). I also learned how a factory line is put together as I moved from role to role, experiencing everything from the need for a constant flow of potatoes ‘of a certain size’ at one end, to the ‘cooking’ in hot fat at the next stage, to ‘inspection’ of the cooked (and boiling hot) product, next on to flavouring area (where I accidently contaminated one batch with cheese and onion flavour when they were meant to be beef) through to bagging and ‘packing’. It was at the bag packing station that I learned a big lesson.

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How to do 50 tasks in less than 60 minutes, in 3 easy steps

How to do 50 tasks in less than 60 minutes, in 3 easy steps

By Martin Shervington

Over the past 3 months I’ve been experimenting how to reduce my time allocation to ‘admin’.

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3 Rules of Digital Cybernetics thumbnail

3 rules of Digital Cybernetics

By Martin Shervington

If you asked me to sum up Digital Cybernetics in the smallest number of words possible, I’d say the following:

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7 Lenses of Digital Optimisation

The 7 lenses of Digital Optimisation

By Martin Shervington

 

Introduction

When it comes to ‘optimisation’ everyone working in the digital space will have their own take. 

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