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Martin Shervington

Martin Shervington
Martin Shervington is founder of PlusYourBusiness.com - a Digital Marketing Agency and Hubspot Partner based in Cardiff, Wales. They specialise in Hubspot CRM and Sales and Marketing Automation solutions.

Recent Posts

Marketing Goals

How to drive marketing targets with effective goals

By Martin Shervington
Set Goals We all know Goal Setting is an essential part of energising a business - putting it simply it 'gives us a direction'. Once you've conducted your Digital Marketing audit, and worked out your lifetime value of a customer, then you can set yourself some goals e.g. 20% growth in new customers this year. But to achieve these goals, you want to look at the sources of new customers, knowing the cost of those sources, and then allocate resources to the best areas.
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User Journey

CRM: How to map out your user journey

By Martin Shervington
NEW LEAD USER JOURNEY TO ‘CUSTOMER’ In order to run your business well, you want to have a map of the people in your database, based on their user journey.  There may be shifts for individual business needs, but the basic flow will always be the same.
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CRM

How to best segment your CRM to drive more sales

By Martin Shervington
DATABASE SEGMENTATION, AND LISTS “The antidote to complexity is not simplicity, it’s organisation.”
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Sales Management

Sales Management

By Martin Shervington
Marketing needs to work hand in hand with Sales. The problem you may well find is that Marketing says that Sales are not working the leads they send over, and sales say the leads they are getting are ‘not hot’.
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How to conduct a marketing audit on your business

How to conduct a digital marketing audit on your business

By Martin Shervington
  A digital marketing audit is essential if you want to know what is and what isn't working when it comes to your marketing approach. You are almost certainly losing money on your digital spend if you haven't conducted one for a while. The process gives you the fundamental aspects you will want to explore, starting with your website.
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A-few-things-Ive-learned-about-Virtual-Reality

A few things I've learned about Virtual Reality

By Martin Shervington | Featured Posts, virtual reality
As we move toward the festive season, I thought I would share what I've been learning over the past few months since being on the project with Weavr.Space
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