How does LinkedIn report on impressions and clicks for LinkedIn Ads

If you’re looking for the latest information regarding LinkedIn’s categorisation of clicks/impressions etc, then here you go…

I just received an email “Reporting changes for onsite Video and Sponsored Messaging campaigns starting mid July 2024” with the following table attached.

(highlights and bold done by PYB)

table and notes_pyb blogs

Cross-campaign reporting after mid-July:
From LinkedIn “Due to the new reporting methodology for feed video and Sponsored Message Ads, you may see a change in your holistic campaign reports.”


There’s a huge difference between running LinkedIn ads, and running them well. 
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