If you’re looking for the latest information regarding LinkedIn’s categorisation of clicks/impressions etc, then here you go…
I just received an email “Reporting changes for onsite Video and Sponsored Messaging campaigns starting mid July 2024” with the following table attached.
(highlights and bold done by PYB)
Cross-campaign reporting after mid-July:
From LinkedIn “Due to the new reporting methodology for feed video and Sponsored Message Ads, you may see a change in your holistic campaign reports.”
Finally…
There’s a huge difference between running LinkedIn ads, and running them well.
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