Introduction Over the past few months I’ve been connecting the dots whilst on a 360/VR storytelling assignment with Weavr.Space - along the way, something additionally cool happened, Google verified me as a Trusted Photographer.
Background When Overture came to the UK in the early 2000s it transformed how I thought about marketing. Then Google Adwords took it up a level. This was almost 15 years ago, and the Adwords platform has continued to develop - bringing negative keywords, remarketing, YouTube etc.
Virtual Reality is the next platform. Live Streaming is happening now. When you combine the two you will find unimaginable magic will happen. The film makers and storytellers of the future will learn all the tricks of the trade quickly, and invent new ones. The 4th wall is a traditional 'trick', and even though it is more for narratives like in a movie, it is a great analogy for us to consider how new tech creates new opportunities to tell better stories.
"Success doesn't necessarily come from breakthrough innovation but from flawless execution. A great strategy alone won't win a game or a battle; the win comes from basic blocking and tackling.” - Naveen Jain