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How to become a Google Trusted Photographer in 30 days

By Martin Shervington | Content Marketing, Featured Posts, Google Maps, google streetview, google trusted photographer


Over the past few months I’ve been connecting the dots whilst on a 360/VR storytelling assignment with Weavr.Space - along the way, something additionally cool happened, Google verified me as a Trusted Photographer.

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How using Hubspot with 'Google Ads add on' can transform attribution

By Martin Shervington | Case Studies, Content Marketing, Featured Posts, google adwords, Google Adwords, hubspot ad on


When Overture came to the UK in the early 2000s it transformed how I thought about marketing.
Then Google Adwords took it up a level.
This was almost 15 years ago, and the Adwords platform has continued to develop - bringing negative keywords, remarketing, YouTube etc.

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How Brands can use live streaming and virtual reality to break the new 4th wall

By Martin Shervington | content marketing, Content Marketing, live streaming, virtual reality

Virtual Reality is the next platform. Live Streaming is happening now.
When you combine the two you will find unimaginable magic will happen. The film makers and storytellers of the future will learn all the tricks of the trade quickly, and invent new ones.
The 4th wall is a traditional 'trick', and even though it is more for narratives like in a movie, it is a great analogy for us to consider how new tech creates new opportunities to tell better stories.

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How To Flawlessly Execute Strategic Blogging

By Mike Allton | Content Marketing, blogging, googleanalytics, socialmedia, strategicblogging, strategy, Useful Tips

"Success doesn't necessarily come from breakthrough innovation but from flawless execution. A great strategy alone won't win a game or a battle; the win comes from basic blocking and tackling.” - Naveen Jain

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How to create a 'Collection' on Twitter

By Martin Shervington | Content Marketing, Digital Marketing, tweetdeck, Twitter, twitter collections


Here is a great idea you can use to bring a community together using Twitter.

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