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How using Hubspot with 'Google Ads add on' can transform attribution

By Martin Shervington | Case Studies, Content Marketing, Featured Posts, google adwords, Google Adwords, hubspot ad on
Background When Overture came to the UK in the early 2000s it transformed how I thought about marketing. Then Google Adwords took it up a level. This was almost 15 years ago, and the Adwords platform has continued to develop - bringing negative keywords, remarketing, YouTube etc.
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How to remarket to your YouTube audience

By Martin Shervington | google adwords, Google Adwords, Youtube, youtube remarketing
If you want to dive in deeper to Adwords, then check out my Google Adwords Course from LinkedIn's Lynda.com here.
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10 things learned from running $10,000 a month Google for Non-Profits campaign!

By Mary Stovall | google adwords, Google Adwords, Google Analytics, google plus, Google for Business, google for non profits, google for nonprofits
Google for Nonprofits offers charitable organizations in more than fifty countries an opportunity to apply for a Google AdGrant. If qualified, Google provides $10,000 USD per month to use for AdWords advertising. And, if successful over time, the nonprofit may qualify for  $40,000 per month with AdGrants Pro.
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How to 'learn and refine' what you are doing in Google Adwords

By Martin Shervington | Digital Marketing, Google Adwords, adwords, googleadwords
Here are three ways to use your account data to improve your AdWords campaigns.
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