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How-using-Hubspot-with-Google-Ads-add-on-can-transform-attribution

How using Hubspot with 'Google Ads add on' can transform attribution

By Martin Shervington | Case Studies, Content Marketing, Featured Posts, google adwords, Google Adwords, hubspot ad on

Background

When Overture came to the UK in the early 2000s it transformed how I thought about marketing.
Then Google Adwords took it up a level.
This was almost 15 years ago, and the Adwords platform has continued to develop - bringing negative keywords, remarketing, YouTube etc.

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