How to perform competitor research for LinkedIn Ads

This is going to be a very short blog post…but one that’ll give you insight into LinkedIn advertising in a new way (assuming you don’t know it already)...

Step 1: LinkedIn Ad Library

Go to LinkedIn’s very own ad library:

Step 2: 

You can filter for…

This’ll bring up image and video ads.

Step 3:

The tip below gives you another layer of information…

  • Search for: %FIRSTNAME% - and you'll be able to see all the sponsored Sponsored Mails people are sending.
    (you can add in multiple keywords by using a comma between them e.g.

Note: this is assuming ‘personalisation tokens’ are being used in their Sponsored Messaging - but most people seem to use (at least) First Name.