This is going to be a very short blog post…but one that’ll give you insight into LinkedIn advertising in a new way (assuming you don’t know it already)...

Step 1: LinkedIn Ad Library

Go to LinkedIn’s very own ad library:
https://www.linkedin.com/ad-library/home

Step 2: 

You can filter for…

• Competitors
  e.g. https://www.linkedin.com/ad-library/search?accountOwner=accenture&countries=GB
• Keywords e.g. sustainability
  (click an ad to see targeting etc e.g. https://www.linkedin.com/ad-library/detail/421067084)

This’ll bring up image and video ads.

Step 3:

The tip below gives you another layer of information…

• Search for: %FIRSTNAME% - and you'll be able to see all the sponsored Sponsored Mails people are sending.
  (you can add in multiple keywords by using a comma between them e.g. https://app.screencast.com/UjKcxsvlFMCLq)

Note: this is assuming ‘personalisation tokens’ are being used in their Sponsored Messaging - but most people seem to use (at least) First Name.