About Kujenga

Kujenga is an innovative company in the Media & Publishing industry, led by Managing Director Katy Rose. As a growing media organisation, Kujenga focuses on delivering compelling content and publications to their target audience whilst building strong relationships with clients and partners in the publishing ecosystem.

The Challenges for Kujenga

Kujenga approached Plus Your Business (PYB) with what initially seemed like a straightforward request—implementing HubSpot CRM to better manage their business relationships. However, through discovery discussions, several interconnected challenges emerged that were limiting their growth potential:

• Fragmented Customer Data - Without a centralised CRM system, valuable customer information was scattered across various platforms, making it difficult to maintain consistent relationships and communications.
• Underdeveloped Brand Identity - Kujenga had yet to establish a cohesive brand identity that would differentiate them in the competitive media and publishing landscape.
• Limited Digital Presence - Their existing website wasn't effectively showcasing their offerings or generating leads, limiting their digital footprint.
• Disconnected Marketing Efforts - Marketing activities were being conducted in isolation without an integrated strategy connecting them to sales and business growth.
• Need for Scalable Systems - As a growing company, Kujenga required solutions that could scale with their business whilst maintaining operational efficiency.

The Solution by PYB

What began as a focused HubSpot CRM implementation evolved into a comprehensive partnership that transformed Kujenga's entire marketing approach and brand positioning.

Phase 1: HubSpot CRM Implementation

PYB started with a thorough implementation of HubSpot CRM:

• Comprehensive discovery process to understand Kujenga's unique workflows in the media and publishing sector
• Custom configuration of the CRM to align with their specific business processes
• Development of tailored properties to track media-specific client information
• Implementation of automated workflows to streamline relationship management
• Training sessions to ensure team adoption and maximise system utilisation

Phase 2: Brand Development

As the relationship deepened, PYB helped Kujenga build their brand from the ground up:

• Collaborative brand strategy workshops to define core values, mission, and unique positioning
• Development of comprehensive brand guidelines and visual identity
• Creation of messaging frameworks for different audience segments
• Establishment of brand voice and communication style
• Design of branded templates and marketing materials

Phase 3: Website Development & Digital Presence

Building on the foundation of the CRM and brand identity, PYB then developed a new website for Kujenga:

• Creation of a fully integrated website leveraging HubSpot's CMS Hub
• Implementation of conversion-optimised landing pages and forms
• Setup of automated lead nurturing pathways
• Integration of the website with the CRM for seamless data flow
• Development of a content strategy to drive organic traffic

Phase 4: Full Marketing Solution

The partnership evolved to encompass a complete marketing solution:

• Creation of integrated marketing campaigns across multiple channels
• Development of content marketing strategies specific to the publishing industry
• Implementation of email marketing programmes with personalised content
• Setup of analytics and reporting frameworks to measure marketing effectiveness
• Ongoing optimisation based on performance data

The Results

The evolution from a simple CRM implementation to a comprehensive marketing solution has transformed Kujenga's business operations and market position.

From HubSpot implementation to a full marketing solution, Plus Your Business do it all brilliantly!

From HubSpot implementation to a full marketing solution, Plus Your Business do it all brilliantly! We signed up with Plus Your Business initially to implement our HubSpot CRM but because of their professionalism and brilliant ideas, we have ended up building and developing our website with them and begun building our brand from scratch. Martin and Elisa are the dream team when it comes to ideas and implementation. They know everything there is to know about HubSpot but totally understand branding, sales and marketing too, which has made the entire process so enjoyable as well as incredibly useful. I can't recommend them enough and know that they go above and beyond what you pay for to assist with whatever you need from simple integration to a full marketing solution plus design. We are continuing to work with them on building our brand and website but am sure we will do even more with them in the future. Thank you Elisa and Martin, we have all learned so much from you.

Katy Rose

Managing Director

The PYB Impact That Surpassed Expectations

What started as a focused CRM project evolved into a transformative partnership that has fundamentally changed how Kujenga approaches their market. The relationship exemplifies how technical implementation expertise, when combined with strategic marketing insight, can deliver value far beyond initial project scopes.

The Kujenga team particularly values the educational aspect of working with PYB, noting that beyond implementing solutions, Martin and Elisa have shared knowledge and insights that have upskilled their internal team. This transfer of expertise has created lasting value that extends beyond the specific projects completed.

Technologies Used:

• HubSpot CRM
• HubSpot CMS Hub
• HubSpot Marketing Hub
• Custom brand development tools
• Integrated website development

About PYB

PYB specialises in HubSpot implementation, migration, and customisation services, helping businesses harness the full power of the HubSpot ecosystem. With deep expertise across industries, including media & publishing, hospitality, education, and professional services, PYB delivers tailored solutions that drive measurable business results.