When Overture came to the UK in the early 2000s it transformed how I thought about marketing.Then Google Adwords took it up a level.This was almost 15 years ago, and the Adwords platform has continued to develop - bringing negative keywords, remarketing, YouTube etc.
As a member of the Google Advocates group, back in 2013 I was asked to become part of a fundraising campaign for women's education in Africa.As such, I decided to run the campaign briefly outlined below.Here are a few kind words about the approach we took...
#RubikTuesday was the second fun viral campaign organized by +Plus Your Business that ran on 28th March 2014 (the 40th anniversary of the Rubik Cubes invention by +Erno Rubik.
