How Asana is the Best Productivity Tool for Any Small Business

With the massive rise in the online business, nearly everyone is shifting to online e-stores.

Users have the option to sell on e-commerce giants such as Amazon, Flipkart, Snapdeal etc by seller registrations or build their own website from scratch. Nowadays, It is necessary for all types of businesses to show their online presence via their own website or through social media platforms.

The main reasons behind such drastic growth in the online business domain are - the swift adoption of smartphones and higher internet penetration rates. Every day, millions of transactions are made online. People have shifted from traditional shopping methods, and have started shopping online for the smallest of things.

As the maximum number of consumers have adopted online methods, online business has huge potential in the coming years. To start any online business, GST registration is mandatory. Majority of products are taxable in nature and It will be always beneficial to businesses If they have all forms of authorized certificates to start their online business.

With the increase in the online business market, there is an increased demand for project management tools for effective and faster delivery of projects. These tools simplify the workflow in a very productive way. Whether the business runs offline or online, there are many tasks involved on a daily basis. So, It is always good for businesses to opt for a project management tool to execute their projects and tasks.

What Are Project Management Tools?

Project Management tools help teams to organize and manage work from beginning to end. They provide efficient ways to complete the tasks, track progress, and manage time to meet the deadlines.

Managing projects is not an easy task. It’s even tougher when you do not use any tools to streamline your work and rely on spreadsheets. It becomes difficult to keep track of the tasks and meet deadlines. If you are a business owner of small scale industries or any other big firm, project management tool can be a productive tool in many ways.

Communication is very important in any business. The team must have a good productivity tool through which they can communicate on their projects, tasks, schedules, etc. Managing different projects for clients is not an easy task for project managers. So, businesses must provide them a task or project management software for better productivity and results to clients.

So here’s how one of the project management tool Asana fills the gap. 

What is Asana?

Asana was founded in 2008 by Justin Rosenstien and Dustin Moskovitz. Both of its founders come from huge tech giants - Rosenstien was an employee at Google and Moskovitz was from Facebook. The main reason for its success is the strong founders team.

Asana is one of the most productive and largest project and task management software. Before Asana was commenced, there were very complex project management tools which could only be used by experienced managers.

So Asana was the first user-friendly project management tool that could be used by every member of the team. It was built for everyone, enabling teams to plan, organize, communicate and manage their work at a single place.

How Can Asana Boost Productivity For Small Businesses?

Asana will handle all the complex procedures which will allow the managers to focus on productivity. Everything can be managed on a single tool.

Is Asana the right project management tool for your team? Yes, absolutely. It works for small scale industries as well as for large scale industries.

According to a survey, the miscommunication among employees of companies with a workforce of 100 employees costs an average of $420,000 per year.  

Asana is considered to be best for small businesses with the best user interface, it helps to bridge the communication gap, manage tasks and increase productivity. 

A friend of mine who owns a small business, is Director of Brand & Content Marketing was using the traditional method of managing the work in spreadsheets, documents, and emails. There were a lot of communication gaps, unorganized work, tracking the progress got tough which ultimately led to not meeting the deadlines.

But when she started using Asana for her different projects and tasks then there was no looking back. Everything got at one place instead of shuffling between different tools. It provided productivity and the team was able to collaborate and finish the tasks before the deadlines. It really helped the team in a much better way.

So if you want to run a small business, sell on amazon India marketplace or any other e-commerce portals, be it any field - Marketing, HR, Sales, this is the perfect tool to increase productivity. Asana is a much more advanced tool when compared with others in the market. You can definitely achieve more in your work by utilizing awesome features of Asana.

5 Benefits of Asana for Small Businesses: 

1. Easy Task Assignments and Management

It’s quite simple to create tasks in Asana. Specific task names help to get a clear idea as to what is to be done. Attachments if any, can also be added in all the tasks. It turns ideas into action faster. Small businesses are in need of these features and they can do many things when creating a task in it.

Due dates - from and to date helps to let the team members know about the timeframes and they can manage work accordingly. Other teammates can also be added so that the same task is not done by other team members. Timely updates in Inbox will be sent for the tasks which you are following.

Custom fields help to sort and filter tasks based upon status, priority or approval. So urgent tasks can be completed fast by deciding the priority. View the work assigned and it’s progress at any point of time

So tasks increase visibility and accountability, as everyone in the team knows what is to be done, when it is to be done which ultimately keeps everyone aligned with their roles and responsibilities.

Users get a better clarity as everyone knows the flow and priorities. All of these entities increase the productivity and work quality of the team-mates. So it empowers the teams to focus on the assigned tasks that result in your business growth. Small business owners would definitely love the task implementation structure in Asana.

2. Automated Workflow

Workflow means to know what is to be done to achieve the output. It is a process which results in efficient work by keeping everyone on the same page.

Asana shifted the traditional workflow to an automated one, where everything can be managed at a single place - right from creating tasks, assignments, deciding priorities, goal settings, defining objectives, sharing required documents, and communication.

All the workflow can be streamlined easily. With this, migrating services and implementation of new services can be easily managed. So it is the best way for work management.

3. Kanban Board for Agile Management

You all must have used sticky notes on boards for To-Do list, In Progress, and Done in the manual workflows.

Kanban board is the digital and automated version of such sticky notes where tasks are listed on the cards, with different statuses.

The tasks transformation from To-do list to Done can be easily managed in the Kanban Board. It provides a visual way using the cards to see what has to be done. It is best for agile and scrum management.

As projects these days follow agile methodology, workflows and requirements keep on changing. So to manage all of this at one place and to spot the bottlenecks, Asana is the best for your team.

So with these cards, and status wise task listing, it enables team members to plot out the workflows - the task moves through each stage so that it gets completed by going through all the phases.

It is also one of the best tools for digital marketing teams. Manage your content marketing strategies using Asana. Right from planning what to post, when to post, which keywords to use, all this can be managed in Asana by creating different cards and statuses.

So this optimizes the workflow helping the team to work faster and know where the task stands - To Do or Done.

4. User Friendly Mobile Applications

Asana has android and iOS mobile applications as well to keep the users updated when away from the desktop. It is available online as well as offline. So the project managers can check the work anytime and from anywhere.

At the end of the day, they can check through the apps - how much time team members have spent on a certain task. 

5. Bridges the Communication Gap

Effective communication leads to better work.

So many users are involved in a project - vendor, managers, team members, and clients. If communication is not streamlined at a single place, it leads to miscommunication.

Asana keeps all the conversations at a single place, so that everyone is on the same page. So instead of using different tools to communicate, it becomes easier to convey the information through Asana.

Instant feedback eliminates communication gap and duplicate work. It helps to meet deadlines by ensuring proper task assignments and timely feedback through the communication tool.

Working remotely also becomes easier due to the communication tool. As instant email notifications, status updates and inbox notifications help everyone up to date. So users can work from anywhere and collaborate. 

Due to different email integrations, it becomes easier to notify the users from a single place. So work from anywhere, Asana will keep you connected with your teammates. Small businesses can grow to the next level by eliminating the communication gap between the team with Asana’s best messaging feature.


Looking at many features of Asana, you can easily decide whether it is the right choice for your small business or not. But I have found it a great task management tool to improve productivity and manage tasks efficiently. It is really the best tool for small and fast growing companies. It truly eliminates all sorts of problems for small businesses.

Author Bio:

Mohit is an E-commerce Enthusiast. He is very good at implementing online businesses for all types of Business categories on E-commerce marketplaces. His expertise includes Amazon seller training, Amazon Fba, Amazon Brand Registry, and other marketplace work. His interest includes Online business, E-commerce, Helping all types of businesses to achieve success by creating an online store for them.