Background When Overture came to the UK in the early 2000s it transformed how I thought about marketing. Then Google Adwords took it up a level. This was almost 15 years ago, and the Adwords platform has continued to develop - bringing negative keywo...

Clearbit was acquired by HubSpot last year, and many people are focused on enriching data that’s already in HubSpot.

We were a Google Partner long before we were a HubSpot Partner, and now’s the time to start bringing the experience of 150+ client projects into our blog content.

If you’re using Google Ads, then HubSpot should be reporting a positive ROI on the ad spend…once optimized - with the landing page themselves being a critical part of the journey.