If you know anything about digital marketing, you know how powerful email marketing is. It’s one of the best online marketing tools you can use. And it should be among your top priority marketing tools. This is why it’s super-important that you know how to write a killer email marketing copy.
Still, so many marketers fail to meet these standards and write clear and persuasive emails. Luckily, we’re here to help you improve your email writing skills. Below, you’ll find our top 7 tips for writing top-notch emails.
Let’s take a closer look.
1. Impressive Subject Line
To get people to even read your emails, you need to make a killer first impression. You've only got one chance to do it- via your subject line.
Your email subject line needs to be:
It needs to get the attention of the recipient and make them open the email to read more. From urgent subject lines such as “Few Spots Left!” to more fun ones like “Woohooo! Let’s celebrate!” you need to find the one that will impress your target audience.
In case you need a hand with ideas for subject lines, check out writing companies. They can help you write better and polish each email copy.
2. Brevity is Key
Once your target audience members open your emails, they don't want to be suffocated with tons and tons of text.
Instead, they want to learn what the email is about, see if they care or not, and move on with their lives. This is why brevity is key.
Make sure your emails are:
- to the point
Remove anything redundant and make sure each information you share carries value and important facts.
3. Structure For Scanning
Another great tip to make your emails more persuasive and clear is to structure your emails to allow scanning.
That means the recipient will take a quick look at the content and immediately learn whether it’s valuable to them or not. This will seriously improve your engagement rate and make your emails far more successful.
Here’s what you should do:
- divide your email into sections
- use subheadings
- create bullet points
- create numbered lists
If you need someone to edit and refine your writing, take a look at the review of essay writing services. They can even help you create email templates for future reference.
Make it easier for the recipient to get the point of the email before they read it entirely.
4. Put on a Friendly Tone
If you send an email that has the tone of a marketing message, most of the recipients aren’t going to like it. They didn’t ask for it, and they don’t want you to try to sell them anything out of the blue.
This is why you need to adjust your tone and make it more friendly. That includes:
- a laid back tone
- everyday language
- simple vocabulary
You’ll have a much better effect on them if you make it seem like a friend sharing insightful information with another friend.
5. Include Strong CTAs
You want your email to have that one strong message that dominates it. CTAs are essential for any email copy to succeed and accomplish the goals that are set.
This is why you need to include CTAs that:
- are clear
- are catchy
- leave a strong impression on the recipient
You can use the ones that create a sense of urgency like “Hurry up and Book Your Flight Today!” or those that are simple but to the point “Shop Here.”
According to HubSpot’s Ultimate Guide to Email Marketing, your CTA should be visually distinctive and lead directly to a relevant offer. A/B test multiple incarnations of your CTA. Consider testing in-line text, graphics, visually compelling, or subtle.
6. Address the Recipient
Another thing you want to do with your emails is to make them sound more personalized and less general.
You want the recipient to feel like the email has truly been written for them. And we’re not just talking about the good old “Nicholas, your subscription…”.
Apart from using their name, you also need to:
- include “you” and “your” repeatedly
- address their actual pain points
- ask them questions
It would be a great idea to write something like, “Have you ever faced this problem? We know how to help you. All you need to do is…”
Make sure they feel appreciated and understood by making the email copy as personal as possible.
7. Make Use of Brilliant Design
Finally, you have to design your emails to make them more effective and engaging. A brilliant design includes:
- easy to read fonts
- simple visuals
- not too many colors
- emphasized the most important information
Help the recipients enjoy reading your emails by making them more visually appealing.
It takes some small tricks to turn a dull, ineffective email copy into a strong and persuasive one. All you need is the right strategy, and you’re good to go.
Hopefully, the tips above will help you turn your email writing strategy around and create clearer emails that get you the desired results.
Jessica Fender is a copywriter and blogger at GetGoodGrade with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.