Mobile marketing is becoming vital in any modern-day marketing strategy. Since an increasing number of smartphone users are shopping online, it's about time to up your mobile marketing game. Otherwise, you will miss the opportunity to generate sales.
With that in mind, here are nine actionable mobile marketing techniques that will help boost your e-commerce sales.
Design your website for mobile users
Because of smartphones, many people can access the Internet anytime, anywhere. Plus, smartphones are becoming affordable as the years pass.
With that in mind, it would be in your best interest to make sure that you accommodate this demographic of online shoppers. You can do that by ensuring that you have a mobile-responsive website.
When testing your website, you should also test how it looks and functions on mobile and tablet. Otherwise, you could be losing the attention of potential customers from your clunky website.
Create mobile buyer personas
If you developed an e-commerce app, you might want to shave a segmented persona:
- One for your e-commerce app users
- One for your website visitors
- One for your mobile site visitors
Another way to segment your mobile buyer personas is through demographic and consumer behavior. For instance, mobile app users buy items during a commute, and some do it before going to bed.
Regardless, a mobile buyer persona makes it easier for you to picture which steps they take to access your app and make a purchase.
Optimize your email marketing for mobile
As the years pass, the viability of email marketing to target mobile users is increasing. According to Campaign Monitor, email open rates went from 21% in 2012 to 68% in 2016.
This data tells you that paying attention to your mobile email subscribers is crucial in making them successful.
You can optimize your email marketing campaign for mobile users by tweaking several things. For example, you want to make sure that your call-to-actions are above the fold. Aside from that, it would be best if you made any buttons as easy to press as possible so that it's "ergonomic" in a sense.
It would help if you also ensure that the links to your landing pages included in the email are also optimized for mobile users. Otherwise, your email efforts will go to waste when your web visitor leaves out of frustration.
Launch mobile ads
What's great about advertising online is that you can be specific when it comes to the audience you target. That means that you can save a lot more money when you advertise online while also having trackable results.
With that said, that means that you can also specify your target audience to be mobile users.
If you advertise with Google or even on social media platforms, you can create a separate ad campaign dedicated purely to mobile users. That means you can create a campaign where every bit of information you use is optimized for mobile.
Take advantage of SMS
You don't need to connect to the Internet to be able to communicate with your mobile audience. If you ever need to contact your customers for a brief moment, it's better to use SMS.
When it comes to mobile marketing, SMS is an underutilized part of a lot of ecommerce businesses. There are plenty of opportunities that open up once you start using the advantages that come with SMS.
For instance, you want to promote a sale or share discount codes with your target customers, SMS is an excellent medium. That's because fewer barriers are getting in your way for your customers to see what you're offering. Thus, for short messages, try sending your customers a text.
Optimize your landing pages for mobile
When you're putting the word out there for your ecommerce business, you want to make sure that every landing page you have is mobile-friendly.
You never know which link or point of entry your potential customer will go through to access your site. That's why you should make sure that you double-check mobile responsiveness all the time.
With a landing page that works well and performs excellently on mobile, your web visitors are more likely to stay and engage in your site.
It's good to rely on data and analytics to help you figure out which tweaks on your landing page gave you the most results. Therefore, you should experiment with your landing pages to see which ones your customers respond to the best.
Develop a mobile app
When you notice a pattern that many mobile users are visiting your ecommerce store, it might be a sign that it's time for you to develop an app for your store.
An app is a lot more mobile-friendly than a website that you optimized to be mobile-friendly. There are more integrations, and the app will run smoother for your mobile users. That's why many businesses find themselves developing an app for their services.
There are even some ecommerce businesses whose apps work better than their sites. On that note, if the majority of your customers are shopping in your business using their phones, you should consider developing an app.
Advertise your mobile app
Once you develop a mobile app, that doesn't mean that your customers will start flocking to it. It's now time for you to advertise your mobile app to all of your channels, from social media accounts to your website.
In some cases, if your website detects that a user is on mobile, they can put up a prompt encouraging them to get the app instead. This prompt is an excellent method to reach mobile users to get your app.
Utilize in-app and push notifications
When a user has installed your e-commerce app, you can communicate to them by taking advantage of in-app push notifications.
It can notify your customer about anything from sales to delivery time, provided that they enable push notifications.
What's excellent about push notifications is it allows you to provide more personalized messages to your customers.
The mobile marketing techniques listed above can help you build a robust mobile marketing strategy.
It contains basics and is often overlooked over methods. So, there is something that can help you level up your e-commerce game.
Test these mobile marketing techniques for yourself and watch how e-commerce sales grow.
About the Author:
Kevin Urrutia is the founder of Voy Media Marketing Agency NYC. Voy Media thoroughly studies each client and comes up with tailor-fit solutions to bring about the best results.