Figuring out which content management system (CMS) works best for your brand isn't easy. There are dozens of popular options available. You must consider future growth, how you'll scale up and whether your marketing tools integrate easily.
Fortunately, CMS Hub offers impressive tools to get beginners started or cater to advanced users' needs. You have many options for building your website, including HTML and an old-fashioned hosted website. However, as your site grows, you'll have to change processes and deliver content better. An all-in-one solution avoids some of the aggravation of rebuilding your templates every few months.
If you haven't yet checked out HubSpot CMS Hub, there are a few things you should be aware of. We'll go over the program's top features to show you why we love this solution for content delivery needs.
With a traditional CMS website, themes limit what you can and can't do. They even impact your ability to move sections of your site quickly. Even if you have a developer create a custom solution for you, you'll have to wait to make any major changes.
With CMS Hub, you can make changes within a grid. For instance, if your theme has all purple headers, you can make a change to red across your site with a simple click on a color layout grid. You won't have to wait on a developer to code changes for you.
With programs such as WordPress, the coding is intensive. If you want to make a change, such as narrowing a sidebar, you must go into the PHP and recode everything. The other option is creating an entirely new template. With CMS Hub, the drag-and-drop editor allows you to set parameters to your specifications without ever touching the code.
You can also make changes to a single page, such as adding a call to action (CTA) button on a specific landing page and not placing it on other pages where it may not make sense.
Depending on your host, other CMS systems can lag and cause delays in delivering content to users. Even a few-second delay in loading time increases your bounce rates and drives potential leads away.
Using cloud-based software is more dependable. Your site is less impacted by other people on the system and their activities. CMS Hub is a software-as-a-service (SaaS) option and includes benefits such as better security and higher reliability in delivery.
There are many tools available for marketing and sales. When you use one service at HubSpot, you can easily integrate with the other features available. Packaging your solutions into bundles saves you time and money. You and your staff can easily access all your needs in one location.
If you require functionality that once needed technical stacks and using different tools from different companies, you'll be pleased with the ability to do everything from one dashboard. You can even create membership areas only visible to certain people.
One issue with WordPress and some of the other CMS solutions out there is that website managers need SQL programming knowledge to complete complex tasks. CMS Hub comes with HubDB, an easy-to-scale database system.
HubDB allows you to plan out an upcoming events page, organize a product catalog or create always-up-to-date team pages. The WYSIWYG (What You See Is What You Get) environment requires no complex coding language skills.
What are the benefits of serverless functions? You can create apps for your users that are very specific to your needs as a publisher. For example, if you create a monthly magazine, you can also serve up an e-reader that functions as a sort of app. The person then pulls up the month's digital magazine and reads it without straining the system or using resources. Delivery is faster and more streamlined.
Does your website pull up in different languages depending upon the user's location? Fortunately, you can test your site to make sure it looks similar no matter what language it's viewed in. You can run different variant tests on different options. Run A/B tests on each variation and see what users respond best to.
Through adaptive page testing, the system shows visitors the option that performs best, making adjustments as needed until conversions are optimized.
As your business grows, you may have a mix of people making changes to your website. Making sure employees remain productive is a challenge. You may also need to know who made a change and what they did if there is an issue with the site's appearance.
With CMS Hub, you'll be able to clearly see which user made which changes. Repeat successful adjustments or retrain employees making multiple mistakes.
We think this new platform is the only CMS tool you'll ever need. Everything is at your fingertips, and the functionality rivals and exceeds WordPress, Mango and other popular open-source options. There are two pricing tiers available. Professional runs about $300 per month, and Enterprise is around $900 each month. There is no additional cost for extra storage.
If you aren't quite ready to pay out those amounts, keep the idea of CMS Hub on the backburner as your brand grows. They offer easy integration for people wanting to switch from a traditional site to their system. We think CMS Hub is well worth the investment for any website with growth potential.
Lexie is a web designer and branding enthusiast. She loves hanging out at flea markets and taking her goldendoodle on hikes. Follow her on Twitter @lexieludesigner and check out her design blog, Design Roast.