Whether you operate like a small startup or an international enterprise, managing your customers’ expectations is pivotal for long-term success. According to published reports, 76% of customers expect brands to understand their needs, with 17% ready to pay more for a better customer experience (CX). Relying on HubSpot as your CRM tool of choice can help you achieve just that.
Data by HubSpot indicates that 65% of sales professionals used CRM in 2020, with 53% having high confidence in data generated through a CRM platform. With customers’ expectations at an all-time high, let’s take a look at how you can use HubSpot to craft better marketing content in 2021.
1. HubSpot is the Most Comprehensive Customer Relationship Platform on the Market
The most important reason to consider HubSpot as your platform for content marketing is that it is simply the most comprehensive CRM tool out there. HubSpot features a plethora of content marketing management, customer relation, and analytics tools for your convenience. Some of its prominent features include tools dedicated to:
- Lead generation and conversion
- Management and nurturing of leads
- Marketing content creation
- ROI analysis and calculations
- In-house and remote team management
HubSpot is scalable and intuitive enough to be useful for both small-scale firms and large-scale companies. Picking and choosing from a variety of professionally curated features will allow you to craft a unique and professional content marketing campaign for your business.
2. Simplicity and Ease of Use Compared to Other CRM Platforms
HubSpot makes it easy for you to manage multiple facets of your content marketing campaign through its user-friendly UI. You can manage your website, social media, email marketing, and analytics straight from its platform.
This will enable you to rely solely on a single platform without having to worry about using additional marketing tools. You can order article critique writing and similar services from a reliable writing platform and then optimize and publish your content via HubSpot’s CRM interface. The resulting content will be much better suited for your target audience and optimized for SEO, increasing its reach considerably.
3. A plethora of Integration Possibilities with other Platforms
One of the things HubSpot is most known for is its capability to integrate with other digital marketing platforms. Its so-called App Partner Program is designed to allow business executives and marketers to easily use multiple marketing tools at once if they choose to.
Some platforms you can integrate HubSpot into include YouTube, LinkedIn, Slack, and a wide range of eCommerce platforms. This means you don’t have to abandon your current projects to shift to HubSpot and instead, simply add HubSpot to your tool stack moving forward. You can subsequently centralize all of your content marketing efforts on HubSpot and make it easy for your team to manage data and analytics.
4. Make Good Use of HubSpot Academy for Training and Onboarding
Once you start growing your business, you will need to find a way to seamlessly onboard new staff and train existing employees in new trends. HubSpot Academy is HubSpot’s response to businesses such as your own.
You can learn about digital marketing, web optimization, SEO, and other pressing topics related to content marketing via its learning platform. HubSpot Academy is constantly curated and updated with new content, meaning that checking back with it is always a good idea. Relying on this learning tool will further improve your content marketing efforts and ensure that your staff is one step ahead of the competition.
5. Seamless Separation of Tools for Different Teams
Given how many tools and features HubSpot has on offer, it can be difficult to pick and choose the right ones for the occasion. HubSpot has you covered, as it separated its tool stack into different categories for different teams. Titled “Hubs”, these tool stacks are designed for different departments within the same company and consist of:
- Marketing Hub – lead management and content marketing
- Sales Hub – lead tracking and outreach
- Service Hub – support tickets and knowledge database
- CMS Hub – all-in-one tool stack for content management
- Operations Hub – business data management tools
6. Monitor and Analyze your Buyer’s Journey
HubSpot offers a comprehensive analytics tool for monitoring your customers’ buyer’s journey. HubSpot identifies three stages of a buyer’s journey, those being Awareness, Consideration, and Decision stages respectively. You can monitor exactly how each lead interacts with your website and products to know how to approach them with the right marketing content.
This tool can save you precious hours spent manually analyzing exactly where each customer is in their buyer’s journey. It will inform your sales staff on when to send them unique offers via social media or email for best engagement results.
7. User-Friendly Client Support System at your Fingertips
While HubSpot does offer a multitude of tutorials and blog posts for you to learn from, you can reach out to their support team 24/7. HubSpot’s client support is professional, reliable, and very knowledgeable of the platform they’re managing.
You can reach out to them with rudimentary questions and concerns or moment-to-moment trouble you may have with HubSpot. Their support team uses client support tickets to create additional learning materials for everyone’s convenience, making it worth your while to reach out to them.
8. HubSpot Allows you to Go Mobile
Contrary to most CRM platforms out there, HubSpot also offers a mobile app for iOS and Android for your convenience. You can download the HubSpot app and manage your content marketing on the go wherever you are.
Some of its features include task organization, team messaging, lead tracking, and the ability to address customer support tickets. The app is very comprehensive and features a slick, modern UI which will suit most businesses and enable them to manage their workflow more easily.
Taking Full Advantage of HubSpot for Content Marketing (Conclusion)
HubSpot represents something different for each business. For some, it’s the perfect sales platform. For others, it allows for ROI analytics and leads nurturing.
Using HubSpot for content marketing is a worthwhile idea that can transform the way you generate leads. It makes creating, managing, publishing, and analyzing content smoother and easier regardless of your current marketing expertise. That alone is reason enough to consider HubSpot as a content marketing platform of choice for your business going forward.
Jessica Fender is a copywriter and blogger at Witeload with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.