Getting To Grips With Testing Your E-commerce Checkout Page

With so much business happening online in the modern age, methods for boosting efficiency, UX and all of the finer details of online shopping are at the heart of much innovation. There’s so much that can be achieved without too much work and effort. It’s also always satisfying to watch the edits and alterations you’ve made having an impact on your e-commerce company’s success. The vital stage of...

How Marketing Automation Can Boost Customer Loyalty

Engaging and retaining customers is one of the key principles of running a successful business in today’s digital age. Given the sheer number of brands, value propositions and advertisement media served through omnichannel marketing channels, customers often have a hard time staying loyal to a single product or company. Thus, using specialized strategies to boost their customer loyalty becomes a...

5 Email Personalization Stats Every Marketer Should Know

Email marketing is something that has been around for a while already. There are many people out there who believe it to be dead, however, statistics beg to different. A recent study by Statista shows, that just in 2017 the total number of email users was somewhere around 3,7 billion and by 2021 this number is predicted to get higher than 4 billion. At the same time, the general number of email’s

10 reasons every business needs a marketing automation professional

Whether your marketing strategy is focused on local leads or an international audience, manually keeping track of different campaigns and content delivery channels can be taxing. On the other hand, hiring a marketing automation professional with keen knowledge on how to manage and monitor online content via a specialized automation platform is highly beneficial in the long run.