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Ecommerce growth is directly linked to conversion rate, which makes this metric the one you should be trying to constantly improve.

Bet, there are times when you dream of having one tool that gathers all the functionalities to carry out your routine business operations? And you are not alone in this natural desire together with thousands of professionals around the world who choose HubSpot, not for a simple fashion craze. Nearly a million websites use its software for their marketing, customer management, and sales...

A professional email signature can be one of many tools you use to market yourself or your company. It helps you build a connection with every person who contacts your company.

The average conversion rate of a small business website is 13 percent.

Ecommerce brands are always looking for effective ways to boost conversions and sales. And that's no surprise. After all, the success of a business depends on its capability to consistently make a profit. Plus, to ensure longevity, brands need to generate extra funds that they can invest in growth.

Being a website owner, your site will always be your biggest asset.

Video has become a breakout trend in the marketing world for the past decade. According to seventh State of Video Marketing Report of Hubspot:

A good product page is the core of all e-commerce websites. It correctly displays products and reflects their quality, helping the visitors decide if they want to make a purchase. A product page is a crucial part of the buyer’s journey, so it’s essential to ensure it meets the highest standards.

When you own a small business, it can be challenging to target your customers. That's because doing so requires capital, workforce, and resources big companies have. However, it does not mean you cannot do anything about it.