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How to use active (smart) lists and HubSpot’s goal

How to use active (smart) lists and HubSpot’s goal based workflows to inform remarketing and retargeting campaigns

By Martin Shervington
OVERVIEW This is one of our favourite workflows as it shows how cross platform intelligence changes the messages people see i.e. as soon as the goal is completed, they are removed from the list and that synchs to the advertising platform and stops the ads. The process is straightforward to follow in the diagram (from left to right, top to bottom) and here are the details...
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The Value of Using 'Metaphors' in Business

By Martin Shervington
Introduction A good metaphor especially useful as a way to illustrate an otherwise challenging concept.
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How to reduce your HubSpot costs by managing your contacts

How to reduce your HubSpot costs by managing your contacts

By Martin Shervington
There is one sure fire way that’ll help cut down unnecessary spending in relation to HubSpot subscription, and that’s managing your contact list numbers.
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Send a contact from HubSpot to external source for verification

By Martin Shervington
Overview This workflow is ideal when you need to get information verified by an external source back into HubSpot, and you want to cut down the manual process as much as possible.
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How to create new HubSpot contact from a Google Sheet

By Martin Shervington
Overview This workflow is a way to update a Google Sheet and trigger a HubSpot workflow simultaneously, before performing a series of operations - including a 2 minute delay.
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